Elon Musk comments on Apple’s AirPods Pro 2 ad, writing: “This is….” |

Elon Musk has praised Apple’s latest holiday ad, reposting Apple CEO Tim Cook‘s post, writing “This is Cool” on the emotional commercial that emphasized the AirPods Pro 2‘s innovative hearing aid feature.

The ad, titled *Heartstrings*, features a moving moment of a father with hearing loss clearly experiencing his daughter’s guitar playing for the first time using Apple’s new hearing technology.

Apple CEO Tim Cook shared the video on X (formerly Twitter) and wrote: “I’m so proud of the many teams at Apple developing powerful technologies that improve people’s lives. The hearing aid function is turned on AirPods Pro 2 uses your personal sound profile so you can hear the moments that matter.”

Musk’s brief but positive response stood out among the countless emotional reactions from social media users, who praised the ad’s powerful storytelling and technological innovation. Some described the ad as “the best pro-family ad” and praised its emotional depth.
With a software update earlier this year, AirPods Pro 2 now offer a comprehensive hearing health experience. Users can take a clinically validated hearing test directly from their iPhone, with results saved to the Health app. The AirPods Pro 2 can automatically adjust to function as a personalized hearing aid, improving speech and environmental sounds. AirPods Pro 2 also includes advanced hearing protection capabilities, such as automatic loud noise reduction in all listening modes.