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The Robert Kraft Foundation has a message for anti-Israel protesters on campus with NBA playoff TV ad: ‘Don’t bring hate’

The Robert Kraft Foundation has a message for anti-Israel protesters on campus with NBA playoff TV ad: ‘Don’t bring hate’

The Robert Kraft Foundation has a message for anti-Israel protesters on campus with NBA playoff TV ad: ‘Don’t bring hate’The Robert Kraft Foundation has a message for anti-Israel protesters on campus with NBA playoff TV ad: ‘Don’t bring hate’

Robert Kraft. Photo: New England Patriots/Wikimedia Commons

An ad purchased by Robert Kraft’s Foundation to Combat Anti-Semitism (FCAS) and aired Tuesday night during an NBA playoff game urged students protesting the war between Israel and Hamas on college campuses across the United States to leave anti-Semitism aside in its demonstrations.

“Scream until your face is red.” But don’t yell at the Jewish kid on his way to class,” said the 30-second ad that aired during the NBA game between the Boston Celtics and the Cleveland Cavaliers. “Threaten to change history, but don’t threaten your Jewish neighbor. Draw a line in the sand, but don’t draw a swastika. Because bringing more hatred to one brings more hatred to everyone.

The ad also featured photos of various anti-Israel protests that began after the October 7 Hamas terrorist attacks in southern Israel. Images shown in the video included Israeli flags being burned and banners held up by protesters reading “Hitler should have killed the Jews” and “put some in the oven,” a reference to the gas chambers used in the camps concentration camp during the Holocaust. The video ended with the message “Don’t bring hate to protests” and showed the blue square emoji that is the icon of the foundation’s StandUpToJewishHate campaign.

Kraft, the Jewish owner of the New England Patriots, launched the Foundation to Combat Anti-Semitism in 2019. FCAS purchased a Super Bowl ad and an ad that aired during the Academy Awards this year to also highlight the rise of anti-Semitism. anti-Semitism.

Kraft was a graduate of Columbia University and a major donor to the New York school until April, when he announcement that it would withdraw funding due to the treatment of Jewish students and faculty on campus during pro-Hamas protests.

Kraft wrote an opinion piece for the New York Post in April, in which he expressed his deep disappointment with the situation in Colombia and the way in which Jewish students are being targeted by anti-Israel protesters. “The Colombia I loved is no longer a place I know,” he said.

Kraft also recently wrote an open letter condemning the anti-Semitism prevalent at U.S. universities and colleges, and criticizing professors at those schools for not doing more to protect their Jewish students. He also said that people on campus who intimated and attacked their Jewish peers must be held accountable and “cannot be forgiven for what they did.”

“Leaders and faculty at many of our leading educational institutions have failed their students,” he wrote. “Yelling vile, hateful labels at students while hiding behind masks is not free speech – it is cowardice. Instead of colleges and universities teaching the fundamental principles of free speech and debate on which our country was founded, they are emboldening the hatred that is tearing apart their campuses and our young people.

He concluded by saying, “I encourage our nation’s academic leaders to act with courage and wisdom so that knowledge, not hatred, is what is produced on our nation’s campuses.” » The open letter was also published as a full-page advertisement in several newspapers.

Watch the latest ad from the Foundation to Combat Anti-Semitism below.