Dynamic Fashion Campaigns Inspired by Seoul: Horsebit

The Gucci Horsebit 2024 campaign stars Hanni of NewJeans and features the Horsebit 1955 bag and Horsebit 1953 loafers. Set against the vibrant backdrop of Seoul, the campaign showcases the iconic Horsebit emblem, reflecting Gucci’s equestrian heritage. The double ring and bar motif, inspired by a horse’s bridle, has been a signature element since the 1950s.

The Horsebit 1955 bag is presented as a symbol of Gucci’s exceptional craftsmanship, with three new versions made in different materials and colors, exclusively for South Korea. Hanni’s role in the campaign is notable as she is one of the first women to wear the Horsebit 1953 loafer in a Gucci ad. The loafer was launched the same year that Gucci opened its first American boutique in New York. The style embodies a blend of sporty, casual and sensual elegance.

Photo credit: Gucci