Wild Idol Announces Summer Spritz Partnership with The PIG Hotels

Premium non-alcoholic sparkling wine brand Wild Idol is partnering with The Pig hospitality venues for the summer.

With 75% of UK adults actively looking to moderate their alcohol consumption, Wild Idol has teamed up with hospitality group The Pig to create a spritz cocktail that meets the growing demand for high-quality alcohol-free drinks.

This partnership combines Wild Idol’s expertise in crafting premium soft drinks with The Pig Hotels’ commitment to exceptional culinary experiences and sustainability.

Made with Wild Idol Rosé, house-made lime basil cordial, raspberry kombucha and Fever-Tree Mexican lime soda, the bespoke Wild Idol Spritz is designed to be served in a wine glass filled with ice and garnished with a generous sprig of basil, offering a refreshing and sophisticated non-alcoholic option for discerning palates.

Paul Beavis, CEO of Wild Idol, comments: “We are delighted to announce our summer partnership with The Pig Hotels. The bespoke Wild Idol Spritz cocktail not only offers a stylish summer drink, but also reflects the growing demand for high-quality, alcohol-free drinks.

“This partnership with The Pig hotels underlines our commitment to providing premium, alcohol-free options that do not compromise on taste or experience.”

Luke Harbor, Group Beverage Director at The Pig, added: “Our partnership with Wild Idol has allowed us to enhance our non-alcoholic beverage offering for our customers. We continually strive to find the best in the beverage world, incorporating these creations with influences from our garden and our team.

“Wild Idol’s commitment to innovation, quality and taste aligns perfectly with our vision, making this collaboration a no-brainer.”

The Wild Idol Spritz will be available across all The Pig hotels, including Hampshire, Somerset, Devon, Dorset, Kent and Sussex, from 1st July to 31st August 2024.