Moolah Kicks Launches 2000s-Inspired Women’s Basketball Shoes – Footwear News

If you’ve been following the team’s recent games closely, including the team’s WNBA Commissioner’s Cup win over the New York Liberty, Minnesota Lynx guard Courtney Williams gave a sneak peek at what Moolah Kicks will be releasing in the coming days.

The Moolah Kicks “Y2K” Pack will be available on July 10. It’s a line of running shoes inspired by the early 2000s and fueled by nostalgia. They will be available on Dickssportinggoods.com and in-store at over 300 Dick’s Sporting Goods locations.

“Gen Z and Gen Alpha have really started to embrace a wave of 2000s nostalgia and bring back the Y2K aesthetic. While our cell phones have certainly evolved, the bright colors, styles, positivity and culture of that era are timeless,” Natalie White, founder of Moolah Kicks, told FN. “The Y2K era fits well with women’s basketball because it’s an aesthetic where individual styles are celebrated while blending seamlessly together.”

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The “Y2K” pack will feature the women’s basketball-focused brand’s Triple Double shoe, designed for centers and forwards, in “Glitch Mode” and “Pink Grl” colorways, looks that Moolah Kicks says are “ready to dazzle the competition.” The “Glitch Mode” colorway uses metallic silver on the upper with the Moolah logo reminiscent of a sticker, and the “Pink Grl” upper is dressed in an electric pink cheetah print. Additionally, both feature Moolah Kicks’ new Ice outsole, which the brand says is made with a new chemical compound that “provides both durability and cutting-edge traction for indoor play.”

“The Moolah Ice Outsole is a game changer for me. It looks cool, gives me confidence and means more than ever to represent the next generation of women’s basketball with performance and style,” Phoenix Mercury guard and Moolah Kicks ambassador Sug Sutton said in a statement.

In terms of shoe construction, the Triple Double features a mid-ankle profile and a deep midsole for added support, as well as an arch-cradling shank plate and a responsive cushioning system.

The Moolah Kicks Triple Double “Glitch Mode” and “Pink Grl” will be available in sizes 6-15 and will retail for $135.

The “Y2K” pack also includes the “Neon Glo” colorway of the Neovolt Pro shoe, a predominantly white sneaker with pops of electric yellow, blue and pink. The tech includes Moolah Kicks’ fit technology, as well as energy-returning midsoles, a stability-control heel clip for a quicker first step and a comfort-focused webbing lacing system.

The Moolah Kicks “Neon Glo” look will be available in sizes 6-15 and will retail for $125.

Moolah Kicks has confirmed that Williams and Sutton will be wearing the Y2K models this season. “I love that Moolah is 100% dedicated to women’s basketball and was the first brand to develop quality footwear that is performance-first and looks great,” Williams said in a statement.

The pack also includes a kids’ shoe, the Press Break, which will be available in “Pink Grl” and “Neon Glo” colorways. The Press Break, a shoe created by Moolah Kicks specifically for the biomechanics of a growing female foot shape, features a mesh tongue and perforated toe box for maximum airflow, as well as material overlays for snappy movements and a herringbone pattern on the outsole for traction.

The Moolah Kicks Press Break “Pink Grl” and “Neon Glo” will be available in sizes 3.5Y to 6Y and will retail for $90.

As for the three colorways in the “Y2K” pack, White said Moolah Kicks reached out directly to the women’s basketball community — which includes feedback from hundreds of high school basketball players — to determine the three best looks.

Moolah Kicks also confirmed in a statement that its sales increased 97% year-over-year for the months of May and June, the months that coincide with the start of the WNBA season. White said this was made possible by the product and the authenticity of the brand.

“Our sneakers are better than ever, women’s basketball is exploding and we are proud to be the only brand created by and for women players, exclusively focused on the sport,” White said.

About the Author

Peter Verry is the news and features editor for the athletics and outdoor industries at Footwear News. He oversees coverage of these two fast-moving and ultra-competitive markets, including conducting in-depth interviews with industry leaders and writing about sneakers and outdoor footwear. He’s a lifelong sneakerhead (who shares his latest purchases via @peterverry on Instagram) and spends most of his free time on the trail. He holds a master’s degree in journalism from Hofstra University and can be reached at [email protected].