‘Now it’s war’: Elon Musk and X sue advertisers over illegal boycott that reportedly cost company billions

X CEO Linda Yaccarino announced legal action against advertisers after a House Judiciary Committee report found an illegal boycott against the company.

The report, titled “The Harm Caused by GARM (Global Alliance for Responsible Media),” details the work of the World Federation of Advertisers, which oversees GARM and represents some of the world’s largest companies and advertisers.

According to a report by the New York Post, the WFA controls 90% of global marketing spending, which is worth $1 trillion annually and includes companies like Disney and Coca-Cola.

“The illegal behavior of these organizations and their leaders has cost X billion dollars.”

In a message posted directly to X, Yaccarino said: “I thought I had seen it all.”

“The report revealed that their investigation found evidence of an illegal boycott against numerous companies, including X,” the CEO continued.

Yaccarino then announced an antitrust lawsuit against GARM, the WFA and GARM members CVS Health, Mars, Orsted and Unilever.

“This is not a decision we have taken lightly, but it is a direct consequence of their actions,” she added.

X owner Elon Musk shared Yaccarino’s X post and simply added, “We tried peace for 2 years, now it’s war.”

Yaccarino boasted about X’s growing numbers, noting that despite being an effective platform for advertisers and even exceeding the claims made by GARM itself, the company still lost billions.

“The illegal behavior of these organizations and their leaders has cost X billion dollars.”

The CEO noted that the House committee had obtained evidence that “GARM and its members directly organized boycotts and used other indirect tactics to target disfavored platforms, content creators, and news organizations in an effort to demonetize and, in effect, limit consumer choice.”

BlazeTV’s James Poulos said the conflict between Musk and X advertisers has been escalating for years and the reason has finally become clear.

“Rather than just Norman citizens who fear controversial content on X, advertisers operate as a cartel of far-left propagandists, reaping profits from taxpayers on government contracts while conspiring to silence free speech that contradicts their radical ideologies.”

Poulos added that the “sad truth” of the matter is that “corporate cartels” have proven to have a stranglehold on online discourse and national politics.

“No group, regardless of its beliefs, should have such control over the limits of our speech and thoughts on the most fundamental issues. Fortunately, antitrust law offers a powerful tool to help protect us from this kind of silent digital coup against our constitutional rights and our form of government,” he concluded.

The House report also reportedly obtained internal emails from the ad alliance that showed its chief executive, Robert Rakowitz, bragged that X was “80 percent below revenue projections” since the company was targeted.

Rakowitz later said the email was a “deleted joke.”

CVS Health, Orsted, Mars and Unilever have not issued public statements on the matter and did not respond to requests for comment from the New York Post or Fox News.

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