The Stack: new campaign tools for advertisers; Why Advertisers Should Consider TV Commercials

This week on The Stack: new campaign tools for advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech daily

Things are looking good for advertisers these days, with more and more options available when it comes to campaign planning, execution and optimization. To kick off our news roundup this week, YouTube rolled out its pause screen ads to all advertisers. This follows over a year of testing for the feature.

Barb has also added options for advertisers, expanding its pre-campaign planning tool – Advanced Campaign Hub – to include streaming services Netflix and Discovery+. The service allows advertisers to plan and optimize their campaigns across a range of streaming services alongside other TV channels. TikTok also had some strengths to offer: the video giant launched the Search Ads campaign, allowing advertisers to target ads based on what users are actively searching for in the app. The feature builds on the search ad toggle functionality.

Elsewhere, ITV encouraged advertisers to consider TV advertising by launching two adverts created by generative AI. ITV’s message to advertisers: Generative AI can make TV advertising much more accessible.

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