The Source | JanSport returns to its roots with the launch of a retro series

JanSport, a brand trusted by young people for decades, is returning to its roots with the launch of its new heritage-inspired Retro Series – a collection of retro-style packs that embrace the brand’s original design updated with modern features . The collection features four vintage-inspired packaging, designed with the past in mind and crafted for today’s everyday use.

“When we designed the Retro Series, we wanted to bring back the essence of JanSport’s early days while ensuring the collection could keep up with today’s lifestyle,” says Alexandra Reveles, Vice President of Global Brand Management at JanSport. JanSport. “This launch is a fun homage to our history and a way for Gen Z to connect with our nearly 60 years of adventure, style and self-expression.”

Each piece in the Retro Series celebrates JanSport’s heritage with designs that pay homage to its Pacific Northwest roots while offering modern functionality. The collection includes the Seattle Pack, Small Seattle Pack, Mini Skip Pack and Washington Waist Pack.