Betting Company Announces KSh 85m Prize Competition in Kenya and Other Countries

• Gaming and betting company 22Bet has announced a giveaway prize competition starting in October 2024 and lasting until March 2025
• The KSh 85 million prize money will benefit 400 winners in three countries: Kenya, Nigeria and Uganda
• 22Bet Kenya Marketing Manager James Githinji said the initiative is part of the company’s commitment to giving back to society

Sports gamblers in Kenya, Nigeria and Uganda will bag more than KSh85 million in a 22Bet giveaway competition.

The competition, which runs from October 10, 2024 to March 6, 2025, is expected to benefit 400 winners from the three countries.

What prize will be awarded to the winners of the 22Bet competition

22Bet Kenya Marketing manager James Githinji said the competition will provide a platform for the brand to give back to the community and enable participants to participate in 22Bet products and services.

The beneficiaries of the competition will win various prizes on different dates within the promotion, including a house, a BMW X6, a Bajaj – BM100 and an iPhone 15 pro max.

Githinji noted the importance of this initiative in strengthening the brand’s presence and engagement with its audience.

“We believe in rewarding our loyal customers and creating memorable experiences. This giveaway allows us to not only celebrate with our community, but also show our appreciation for the support we have received over the years. We are ready and excited to officially roll out the promotion,” said Githinji.

Who is eligible for the 22Bet giveaway?

The giveaway is open to all 22Bet customers in the three countries. To participate, players are encouraged to register or log into their accounts on the 22Bet website.

Upon registration, participants earn tickets, which automatically qualify them for the prize to drawS. If their ticket is selected for the draw, winners will be notified via text message or email.

In Africa, the gaming market, including Kenya, is expected to grow at a compound annual growth rate (CAGR) of 7.54% between 2022 and 2028.

This growth is driven by the popularity of mobile gaming and sports betting, the leading segments in the region.

According to research by Astute Analytica, sports betting remains the most popular form of gambling in Kenya and other African countries. It attracts millions of participants and generates significant revenue.

This initiative underlines 22Bet’s commitment to improving the gaming experience for its customers across the continent.

Source: TUKO.co.ke