beverage technology India, PackMach Asia Expo and World Tea & Coffee Expo 2024 raise the bar for business excellence – ThePrint

The fair offered a comprehensive look into the future, with more than 3,000 advanced solutions. Industry professionals from the alcoholic and non-alcoholic beverages, liquid and solid food, pharmaceuticals and cosmetics sectors explored innovations in packaging, automation and digital transformation.

A new era for beverage technology in India

A major highlight was the announcement of the rebranding of drink technology India to drinktec India, bringing the trade fair on par with its prestigious global counterpart, drinktec, held in Munich, Germany. This strategic move highlights the growing importance of the Indian market in the global beverage industry and reaffirms Messe Muenchen India’s commitment to enhancing the trade fair’s international profile.

Petra Westphal, Executive Vice President of YONTEX, commented: “The rebranding of Beverage Technology India to Drinktec India marks the beginning of a new chapter for the Indian beverage industry. This alignment with global standards gives Indian companies unparalleled access to the latest technologies and business opportunities, while strengthening its role as a leading trade show for the beverage and liquid food sectors in India and South Asia.”

Markus Kosak, Executive Director of drinktec Cluster at YONTEX, added: “With the power of the drinktec brand and the dedicated team at Messe Munchen India, we are creating a platform where local and international brands can come together. drinktec India will drive innovation, further modernize the industry and introduce global best practices. We look forward to continuing our contribution to the growth and transformation of the beverage sector in India and neighboring regions.”

Key highlights of the three-day event

Live demonstrations: visitors could experience the latest developments in high-speed bottling lines, brewing systems and sustainable packaging machines through practical demos. These showed how advanced technologies are reshaping the industry.

Hosted Buyer Program: Connecting more than 200 domestic and international buyers from Bhutan, Egypt, Ghana, Ethiopia, Jordan, Vietnam, Egypt, Saudi Arabia, Tanzania, Nepal and Sri Lanka, this exclusive program facilitated strategic business meetings with exhibitors, creating high-quality partnerships.

Buyer-Seller Forum: A notable feature of the event was that the forum hosted more than 500 buyer-seller meetings, allowing exhibitors to connect directly with potential buyers, resulting in numerous business deals and partnerships.

Insightful conferences: Thought leaders shared perspectives on sustainability, automation and digitalization, addressed upcoming market shifts and provided valuable insights to participants.

place2beer program: The growing popularity of craft beer was celebrated in the place2beer pavilion, where brewers showcased their latest creations and new brewing techniques, offering visitors an immersive experience.

Sharing his views on the event, Mahadevan Iyer, President of IPMMI and co-organizer of PackMach Asia Expo, said, “This year’s innovations reflect the changing needs of the industry and the importance of staying ahead in a competitive market. The level of expertise and cutting-edge solutions on display reinforced why PackMach Asia Expo has become a must-attend trade show for packaging professionals. The connections made here will not only drive immediate growth, but also promote long-term collaboration and innovation in the packaging sector.”

Exhibitors praised the trade show for its ability to forge meaningful collaborations. “drink technology India met our expectations this year, not only in terms of visitor numbers, but also in terms of the quality of interactions. The audience was genuinely interested in our latest technologies in packaging, inspection, process and dispensing equipment, asked insightful questions and participated in meaningful discussions. We didn’t just generate leads; we have started dialogues that we believe will lead to impactful partnerships. This platform remains essential to our roadmap for business growth and innovation.” said Hari Menon, Managing Director, Ace Technologies India Pvt Ltd

“At PackMach Asia Expo, the involvement went beyond just showcasing our range of shrink and stretch film packaging solutions. What stood out this year were the in-depth conversations we had with potential customers. Instead of just exhibiting products, we had the opportunity to propose tailor-made solutions based on our 54 years of experience in this field. Such interactions foster long-term partnerships and drive industry progress.” added SS Cooper, Managing Director, Minipack Solutions Pvt ltd

Buyers were also impressed with the extensive range of solutions on display. “PackMach Asia Expo 2024 was a transformative experience for us. During the event we were able to explore not only new technologies, but also tailor-made solutions that could directly improve our packaging processes. The discussions with exhibitors have provided us with concrete, actionable steps to improve both the efficiency and sustainability of our activities. This trade show is an essential stop for anyone who is serious about staying at the forefront of the packaging industry.” said Shivaji Chakraborty, Head of Packaging Development, Fresenius Kabi Oncology Ltd

“Drink Technology India offered us more than just a glimpse of the latest innovations; it provided a platform to discuss how these developments could directly address our operational challenges. The insights gained from these discussions were invaluable in determining the strategy for improvements in our manufacturing processes. The event’s emphasis on practical, business-oriented solutions really sets it apart from other trade shows.” added Lakkaraju Syamprasad, Chief Operating Officer, Megha Fruit Processing Pvt Limited.

Looking ahead

Avisha Desai, Business Unit Head – Consumer & Capital Goods and International Business, Member of the Board of Directors of Messe Muenchen India, shared her reflections on the success of the event: “This year’s edition has underlined the crucial role played by these industries play in not only stimulating the economy but also in stimulating the innovation that will determine their future. The overwhelming participation from both visitors and exhibitors is clear evidence of the need for a platform where business, innovation and transformative ideas come together. The connections and collaborations formed here will not only shape the future of the beverage, packaging and tea and coffee industries, but will also set new benchmarks for global standards. As industry leaders, it is our responsibility to seize this momentum, foster deeper collaboration and ensure we continue to build a resilient, forward-looking ecosystem that thrives both in India and on the global stage.”

Participants are eagerly awaiting the next edition, where drinktec India, PackMach Asia Expo and World Tea & Coffee Expo will once again serve as the key platforms for business growth and innovation. Furthermore, all eyes are on the upcoming edition of drinktec Munich, scheduled for September 15-19, 2025.

Messe Munich India:

Established in 2007 as a wholly owned subsidiary of Messe Munchen GmbH, Messe Muenchen India Pvt. Ltd. is now one of the largest trade fair organizers in the country. The company has an extensive portfolio of B2B trade shows covering a wide range of consumer and capital goods and emerging technologies. The company serves the Indian industry and the international market with powerful brands such as air freight India, analytica Anacon India/India Lab Expo, bauma CONEXPO India, drink technology India, electronica India, IFAT India, Indian Ceramics Asia, Intersolar India/The smarter E India , LASER World of PHOTONICS INDIA, MatDispens, Pack Mach Asia Expo, Pharma Pro Pack, productronica India, SmartTech Asia, World Tea & Coffee Expo and many others.

Messe Muenchen India works closely with industry stakeholders to develop well-researched trade shows that bring the latest innovations to the market and enable meaningful business interactions. Headquartered in Mumbai with offices in New Delhi and Bengaluru, Messe Muenchen India connects global competencies by bringing professionals together for business, learning and networking.

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