Yes, Mattel is really trying to make a View-Master movie

It’s no secret that Mattel laughed all the way to the bank last year thanks to director Greta Gerwig and actor Margot Robbie’s massive box office success. Barbie film. Although part of its success can be credited to the cinematic phenomenon known as Barbenheimer, Mattel – like any self-respecting company that sees no limit to the potential financial success of repeating an idea from the past – was soon back to work trying to decide which toy to use. . turn it into a movie next. Lo and behold, the bigwigs have finally come up with the answer: the View-Master. No, we’re not kidding.

According to Variety, Mattel is officially working on a live-action film about its 1940s stereoscopic 3D toy, in collaboration with Sony Pictures and Escape Artists (the people behind The equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon film). The next sentence would normally be where we would write about notable directors, writers, and actors tasked with bringing this expensive movie announcement to life, but there were none at the time of publication. It’s just View-Master. The same as it always was.

Be that as it may, the View-Master movie’s current lack of catchy names hasn’t dampened the excitement of Mattel Films president Robbie Brenner and Escape Artist producer Todd Black.

“View-Master has inspired generations to embark on limitless adventures, offering a treasure trove of storytelling possibilities for this film,” said Brenner. “We are thrilled to work with Todd Black of Sony Pictures Entertainment and Escape Artists to bring this Mattel franchise to life. His creative and cinematic experience sets the stage to introduce a modern version of this beloved toy to audiences everywhere.”

“The View-Master has always been a window to the wonders of the world, sparking the imagination of children and adults alike,” echoed Black. “Partnering with Robbie Brenner and Mattel Films gives us the opportunity to honor that legacy while creating an entirely new adventure for today’s audiences. We can’t wait to bring this precious toy’s sense of exploration to the big screen.”

While the View-Master movie isn’t the sexiest title to be announced ahead of New York Comic Con, Mattel has other projects in the works that are more exciting and have names attached to them. Chief among them include a Hot Wheels movie with director JJ Abrams; a live action Barney starring film No and To go outby Daniel Kaluuya; a Rock ‘Em Sock ‘Em Robots film with Vin Diesel; and an Uno-inspired “action heist movie” involving rapper Lil Yachty.

For Mattel’s sake, we hope that any combination of these disparate projects will make a lot of money as Barbie he did. Who do you think should star in the View-Master movie?

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