New Sherwin-Williams app makes color selection easier

It is not uncommon to find the right colors for interior design projects to be a daunting task. If you’ve ever set out to create a new color palette for a room, you’ll know just how much there is to consider before hopefully landing on the right shade.

But that process may have just gotten a lot easier, thanks to a brand new interior color selection app launched by paint brand Sherwin-Williams.

Powered by AI technology, the Sherwin-Williams Color Expert™ app gives homeowners personalized room color ideas based on existing decor, making the color selection process tailored to your needs and, therefore, less overwhelming, let’s hope so.

neutral living room with beige walls, gray sofa and ottoman

“Homeowners who like to design and complete their own projects tend to have difficulty choosing the perfect paint color,” says Sue Wadden, director of color marketing at Sherwin-Williams.

“On average, they look at more than ten touchpoints before committing to a color, indicating how overwhelming this process can be.”

Having recognized that the color selection process is often tricky for homeowners, the brand aims to simplify it with the new app.

“This revolutionary color technology will give you the confidence you need by making it easy to find the right color without the stress you usually feel,” Sue continues. Read on to discover how the app cleverly reinvents the paint color selection process.

Pool Room Walls, Sherwin Williams

(Image credit: Pool Room Walls, Sherwin Williams)

With the new app, painting ideas are based on a room’s existing decor. By uploading an image of the room of your choice, the AI-powered technology offers instant color suggestions by analyzing the existing decor – from furniture to artwork on the walls. Whatever your interior design style, it takes a lot of the guesswork out of imagining a complete color palette.

Once paint colors are recommended for your room, you’ll be able to virtually see how a color would appear in your space, before ordering color samples through the app: either free color chips or peel-and-stick samples. to stick to the purchase. It also allows you to save any colors you want to refer to while you deliberate.

Additionally, the app offers other useful features that streamline the color selection process while allowing you to get inspiration: you can explore the complete Sherwin-Williams color catalog (consisting of more than 1,000 shades) while taking a closer look at specific color families. You can also check out the brand’s latest color trends, plus expert picks and reviews to spark inspiration for your space.

If you’re about to embark on a new interior design project, you’ll undoubtedly find this app useful for making color choices, especially if you’re not sure where to start. You can try it for yourself for free, available on iPhone and Android by downloading it from The App Store Or Google game.