Boy Band-Inspired Summer Partnerships: AJ McLean

Atypical, Canada’s leading ready-to-drink mocktail brand, has launched an exciting summer partnership with Backstreet Boys’ AJ McLean. The collaboration between the brand and the boy band star is born from a shared passion for living life to the fullest.

AJ McLean is now the Atypical brand ambassador and will host exclusive dance evenings in Toronto and Montreal. Canadians have the chance to win VIP access through a national contest. The Atypical x AJ McLean Summer Competition is open until September 24, with weekly prizes up for grabs. Atypical brand ambassador Étienne Boulay expressed his excitement about celebrating the brand’s lifestyle with AJ McLean: “AJ and I met in Montreal last year and immediately shared our decision to live in a chosen way. We couldn’t think of a better way to celebrate the lifestyle that Atypical offers than by hosting two epic dance parties this summer.”

Atypical offers a range of delicious ready-to-drink mocktails inspired by classic cocktails, catering to varied tastes with options like Margarita, Mojito and Gin & Tonic.