Arizona State announces basketball gameday experience updates

The college basketball season is here, as Arizona State’s women’s hoops opened the campaign with a win on Monday, while the men’s team tipped off Tuesday night.

As the two programs begin their first seasons in the Big 12, ASU announced several gameday experience updates at Desert Financial Arena.

Many updates have been made under the hood. The 50-year-old building underwent approximately $15 million in infrastructure upgrades to improve the arena’s mechanical and electrical operations.

Fans can enjoy new menu items in the arena, as well as ASU basketball legend bobblehead giveaways for James Harden and Briann January (dates TBA). ASU is offering in-seat dining for courtside seating, and renovations have been made to the Coors Light Club Chill.

Player edition Adidas jerseys from current student-athletes will also be available.

New signature food items based on ASU’s opponents include smoked ham and cheese “hogweeds” against Baylor, alligator tacos versus Central Florida and seafood cooking when Houston visits. The new kids’ meals include an Uncrustable, small popcorn and juice.

“Just as we introduced football to Mountain America Stadium this fall, we are enhancing the game-day atmosphere at Desert Financial Arena to create unforgettable experiences for our fans and Sun Devil supporters of all ages,” said ASU athletics director Graham Rossini in A press release.

“We will continue to explore future improvements to the arena and find new ways to further enhance game day on campus.”

Rossini said shortly after he was hired this year, improving the game day experience for ASU basketball was a priority.

Arizona State opens men’s basketball against Idaho State on Tuesday at 7 p.m.

The game starts at 7:00 PM on 98.7 and the Arizona Sports App.

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