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Game Manual Mergerthe pioneering new studio led by Steve Rogers and combining the worlds of betting and gaming, today announces that Jason Bradbury will join its management team as Chief Product Officer effective immediately.

Bradbury has over a decade of impressive experience in the gaming industry, with time spent with major operators and suppliers including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn. As Chief Product Officer, he will play a key role in implementing Playbook Fusion’s ambitious product roadmap.

Bradbury’s mission will be to design and oversee the development of a new genre of content that will help operators deliver a more engaging and persistent betting experience to their player base, particularly those who already enjoy virtual sports , fantasy sports and sports management titles with each game offering a deeper and more involved experience than current content on the market.

Playbook Fusion’s first game will be a football title, which will launch in early 2025 and will be followed by games featuring other popular sports, including cricket and basketball.

Steve Rogers, Founder and CEO of Playbook Fusion, said: “Jason has a proven track record of innovation and product advancement at some of the largest operators and suppliers in the industry and his experience in launching products in regulated betting markets is essential to our ambitious projects. Combining this experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video game industry, will develop some very unique concepts, particularly around gamification and persistence within our games.

“He is perfectly positioned to realize our vision of combining the attributes of betting and gaming players in our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionize gaming. industry.”

Jason Bradbury, Product Manager at Playbook Fusionadded: “I am thrilled to have the opportunity to work with Steve, Santiago and their impressive team to develop an innovative, first-of-its-kind product vertical that will bridge the gap between traditional sports betting and video game players.

“Our content will have mass market appeal with existing player bases, but it will absolutely help operators engage with harder-to-reach Millennial and Gen Z audiences, as well as the next generation of gamers.” This is a revolutionary concept and I’m really excited to join the team.

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