Sunak’s campaign message to prevent supermajority was a ‘complete disaster’ – London Business News

Rishi Sunak’s last-minute campaign message warning the public of a Labour supermajority has been debunked by a PR expert less than 48 hours before polls open.

The current Prime Minister, who also looks set to lose his seat in Richmond and Northallerton, has now changed tack in an attempt to attract potential Reform voters and other undecided members of the electorate ahead of Thursday’s (July 4) vote.

But Alex Donohue, managing director and founder of Press Box PR, told OLBG there was “nothing aspirational” about Sunak’s message, and that it “went against everything you should be doing” in the world of good PR.

Alex Donohue, Managing Director and Founder of Press Box PR, told OLBG: “For any brand reaching out to potential customers, messaging is vital.

“In political parties, aspirational messaging is key to making a difference in the public’s mind. Like a brand promoting aspirational products, the key is to get the public to follow you on that journey so they buy your product – or, in the case of politics, vote for you.

Rishi Sunak’s message is not ambitious or encouraging. In terms of public relations, it goes against everything you should be doing. When this type of message reaches the public, it does not elicit or stimulate any positive response.

“That doesn’t mean you’re offering something they want or need, but that an alternative product – in this case, the Labour Party – is not very good. It’s a tactic aimed at someone who has no confidence in their own product. In terms of public relations, it’s a complete disaster.”