Iconic Food Company Mars Announces Massive Investment of Over $45 Million — Here’s Where the Money Will Go

In an exciting new development, Mars, Inc. is moving forward with a revolutionary plan to reduce methane pollution from dairy cows.

The iconic maker of M&Ms and Snickers bars is investing a whopping $47 million over the next three years in climate-friendly dairy farming practices, according to Environment + Energy Leader.

This sustainable dairy initiative, aptly named Moo’ving Dairy Forward, aims to halve pollution from dirty gases by 2030. By partnering with leading dairy cooperatives such as FrieslandCampina and DMK Group, Mars aims to revolutionize the dairy industry and make it easier for farmers to adopt environmentally friendly practices that are good for both the planet and their bottom line.

After failing to meet its 2020 target, Mars also aims to “achieve a deforestation-free supply chain by 2025” for its cocoa.

Soon, you’ll be able to enjoy your favourite Mars treats with the added satisfaction of knowing that the milk and cream they contain come from happy, healthy cows raised on farms using industry-leading sustainability methods. It’s a win-win for your taste buds and the environment.

But Mars isn’t stopping there. The company is also partnering with Fonterra and Sea Forest to test an algae-based supplement called SEAFEED, which could help reduce methane pollution even further. If successful, this natural solution could be a game-changer for dairy farms around the world.

The best part? Mars’ commitment to sustainability extends beyond its dairy sourcing. The $47 million investment is part of a much larger $1 billion commitment to combat air pollution over the next three years.

So the next time you unwrap a Mars bar, you can feel good knowing that your treat is not only satisfying your cravings, but also contributing to a better, more sustainable future for us all. By supporting the climate-friendly initiatives of your favourite brands, we can reshape the dairy industry and move towards a sustainable future that benefits people, businesses and our shared planet.

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