Europe's all-inclusive holiday trend

It all–An inclusive holiday is becoming increasingly popular among families and young people, and booking platform Hotels.com calls it one of the most important trends for 2025.

Major US hotel chains are rushing to capitalize on this recent surge in luxury all-inclusive vacations by launching resorts in Europe that are “targeted directly at wealthy families,” according to Ben Clatworthy in The times.

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Hyatt kicked off its European venture last month with the opening of Dreams Madeira, a 366-room resort on the Portuguese island. For a couple in June, a five-night stay starts from just over £1,500. This luxury stay includes 24-hour room and concierge service, as well as premium spirits and a la carte restaurants. And this is just the beginning – the group will join Grupo Piñero, a Spanish tourism company, at 23 all inclusive resorts to Hyatt’s profile.

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