Pelicans Unveil City Edition Uniforms for 2024-25 Season

The New Orleans Pelicans today officially unveiled their Nike NBA City Edition uniform for the 2024-2025 season. Designed in collaboration with Pivot and inspired by the city’s rich cultural heritage, the updated uniforms build on the success of last season’s design while incorporating new elements that reflect the dynamic spirit of the Crescent City. The uniform will take center stage during select games throughout the NBA season, starting on November 27 against Toronto.

Inspired by the nightlife and culture of New Orleans
The new uniforms feature an updated color palette, including vibrant purple and bright green, representing the glowing lights and energy of New Orleans nightlife. The addition of gold and dark purple takes the design further to the next level, combining traditional elements with modern flair.

Design features: A fusion of tradition and modernity
The City Edition uniform is inspired by iconic elements of New Orleans typography and architecture, creating a visually striking blend of old and new. The custom fonts seen throughout the uniform are influenced by the signature typography found throughout the city, while still incorporating the angular block letter treatment of the Pelicans’ core brand.

Colors and Patterns: The design’s primary colors, vibrant purple and bright green, are a nod to the energy of the streets of New Orleans after dark, while the introduction of gold and dark purple gives the uniform a more sophisticated touch. The new herringbone pattern woven into the fabric is a subtle yet powerful tribute to the city’s culture.

Wordmarks and Fonts: Inspired by local typography, the uniform’s fonts reflect New Orleans’ rich artistic history while staying true to the Pelicans’ brand identity with sharp, angular letterforms.

Waistband Logos: The waistband logo features a partial version of the Crescent City Basketball logo, now skeletonized to complement the unique ‘Skelican’ design on the shorts. The Skelican, a pelican with skeletal bones, returns to enhance the uniform’s bold, sharp aesthetic.

Jock Tag: A standout feature of this season’s uniform, the jock tag features the words “New Orleans” written in letters formed from bones, a playful yet powerful symbol of the city’s history and resilience.

“We are excited to bring this new version of the City Edition uniform to life,” said Marie Siegfried of Pivot Brand Group. Brian Bollig, Creative Lead on the project, added: “The uniforms are designed with the soul of New Orleans in mind, combining the city’s unparalleled cultural heritage with modern design infusions to create something unique and fun: a celebration of the nighttime vibrancy of New Orleans. .”

Availability and first use
The 2024-2025 City Edition jerseys, along with other themed merchandise, will be available for purchase online at pelicansteamstore.com and in the team store at the Smoothie King Center beginning November 14, 2024. Fans will be able to see the Pelicans wear new uniforms for the first time during the City Edition Night game vs. Toronto on November 27, 2024, which will also see the debut of the newly designed 24-25 City Edition field.