Whoever Martan revolutionizes the fashion industry will (and was probably)

In a world, in the time when a bedeutung is won, it is possible to use labels with more labels for vision, the mode is not defined. A davon: Martan. Gegründet von Diek, a graduate of the ArtEZ School of the Arts, combined with the Dutch Brand artistic vision with a greater commitment to environmental management. Through the creative treatment of Abfalltextilien from the Luxus-Hotelindustrie purchase the Label unique ready-to-wear clothingwhich is never still, is a most kindly sin. At Amsterdam Fashion Week, I discussed the market vision with Martan’s design team, my recommendations and the future partnership with Hyundai.

Fashion with Mission: Who Martan wants to revolutionize the industry – in Interview with Douwe de Boer, Eugénie Haitsma Mulier, Diek Pothoven

InStyle: Natural textiles from the luxury hotel industry in a fashion collection. Who finds this disinterested idea?

Martán: Diek hat Martan spent a year after his absence at the ArtEZ University of the Arts. After a few years, there are abstract collections, concept films, major shows and collaborations aimed at Martan choosing the next writer’s war: ready-to-wear. In today’s world it is a small option, a new model can make a strong start. Is it a textile company that purchases a generation of clay, new materials? After a woman started with Eugénie Mulier and the archivist of Marke – Luxus-Hotelbettwäsche started in classic white shirts – so to speak, her kräfte in the collection. Douwe de Boer, who worked closely with Diek and became a partner. Gemeinsam launched the Martans first ready-to-wear line.

What about the material, recycling and integrating the pieces?

Go directly to the laundry service of Luxushotels together. Most hotels can get into their laundry, preference is given to available and cleaned models. If a laundry is a small makel hat – a small stain or a wintry Loch – it can no longer be used. If you take this laundry out of 100 Baumwolle products, it is perfect for an unhealthy bed and less good for your laundry. If you sort the laundry by type and individually, the following items will be used: Well-being will be used, what will be affected and what Teile zu light Blusen, schweren Manteln or Shirts become. This sorting and planning is very time-consuming and complicated logistics, one of the best planning orders is the season that is inherited.

Was the herausforderung when working with material, the ursprünglich für einen völlig others Zweck thought it was, who betwäsche or der Tischdecken?

If you make such a bet, it is so large and luxurious that it is possible, and that the products will break up, no matter how long it takes, soda is of high quality. The power of the material ideal, a piece of clothing you buy, is no longer so great, it is often a different type of fabric used in used fashion.

Martan’s concept combines ready-to-wear with art and sustainability. Who combines the Marke that combines these three aspects in its collections?

Our collections combine art, functionality and functionality, a mode to buy, which is a historical experience and an inspired walk. Jedes Piece is so shaped that it becomes its own style, it is a statement about fashion. If you want to get an idea of ​​the art you are buying, it is a bit of a compromise with the quality or design.

Do you want to get started with that Ansatz?

Unsere Kunden fallen into three Categories, parts of common brands. If you are 60 Prozent Frauen und 40 Prozent Manner, in de Alter von 25 und 65 Jahren, mit a light Schwerpunkt op queeren Individuen. If you are interested in credit and creditworthiness and a relaxing, personal atmosphere, you can create a “cool and casual” atmosphere. 60 Prozent as trendsetter, 30 Prozent progressive consumers and 10 Prozent Mainstream-Käufer. The trendsetter is a very professional profile, in the sense that it comes up again and again.

Would you like to make an example of a special spectacle or another piece from the collection?

One of the main items in the collection is a spiral Segel, which winds a Körper and goes through the Schlitze in the large amount of Stücke webt. If an Anzug-, Kleid- and Hemdversion kreiert, the jewels are more likely, the spiral of tragedy. If you don’t, you can make a nice Red-Carpet-Look style or a minimalist stop for one of these ideas.

Welche Rolle plays a role in the fashion industry in the global world in which more attention is paid, and a prosperous enterprise can Martan dazu leisten?

Fashion is one of the most industrial industries in the world. There are many woollens that offer the high-end mode new materials that use resources that otherwise keep getting better. If you find an attractive and attractive way to enjoy the inspiring market, you can practice your practice.

Automotive industry Trifft Fashion industry: Who will work with the Hyundai sister?

About the Amsterdam Fashion Week connection. Hyundai is a nachhalten market, a new electric car purchase for a new electric car, and with such products, a ceaseless production product for financing, or a compromise with quality and design.

Hyundai and Martan appear at first glance to be incompetent. What common ground do we have or do we see connecting the two Marken?

It is challenging to undertake a commitment to material and manufacturing innovation and similar, more advanced methods.

Was war the common soul of the show in Amsterdam?

It is a troubled time for the Amsterdam Fashion Week show that the Konzept are a “segelnden Schlosses”, the most surprising, wider mirrors. With the Unterstützung of Hyundai and the Conscious Hotel Amsterdam, this vision has been transformed into an iconic Kulisse zum Leben erweckt, the perfect zu unserem Thema fitte. While the Show no longer features a new collection, there are new Hyundai models, the Inster, a gezeigt, with innovation and nachhaltigkeit offering different possibilities.

Was kann Hyundai von Martan learn, and was Martan von Hyundai?

We produce full-fledged upcycled Kollektionen, the CO₂ emissions are 82 Prozent and the Wasserverbrauch 98 Prozent in Vergleich of other Modemarken reduce, Zahlen, the Unternehmen that Hyundai inspires could. Gleichzeitig inspired by Hyundai with its high-tech production paint job.

Wenn Models Kleidung aus full recycler Hotelwäsche auf dem Laufsteg präsentieren, welche Botschaft should ihr dem Publikum vermitteln?

A knit palette of outfits can be presented, offering all upcycled hotel clothing, making statements about their subtitles. Unsere Botschaft: It is not that the new material causes more damage to the planets.