MINISO launches exclusive Harry Potter collection

The enchanting collection is available in a pre-launch pop-up until October 31 on day 4^the and 12^the floors in Langham Place, Hong Kong.

HONG KONG, October 13, 2024 /PRNewswire/ — Attention all wizards, witches and Muggles! Global lifestyle brand MINISO’s new Harry Potter-inspired collection is now officially on sale at a pre-launch pop-up in Langham Place, Mongkok, Hong Kong. The highly anticipated exclusive collection, featuring the first release of over 500 different co-branded products, is set to hit shelves globally this October, bringing fan-favorite characters and delightful designs to Harry Potter and MINISO fans around the world .

THE Harry Potter cinema and the expanded world have played a role in the lives of many MINISO fans in all corners of the globe. The next Harry Potter collection was created to offer fans another exciting way to relive childhood nostalgia and create special new memories with the collection’s well-designed, useful and fun products.

The new magical collection, officially licensed by Warner Bros. Discovery Global Consumer Products, was created to bring the joy and magic of Harry Potter Movies come to life in a huge variety of categories. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable soft toys, to everyday items like stationery, bags and accessories.

The collection is currently making its first appearance at the opening of the world’s first MINISO x Harry Potter pop-up on the 4th.^the and 12^the floors in Langham Place, Mongkok, Hong Kong. THE 200m² pop-up, which stays open until October 31offers an immersive, interactive and unmissable shopping experience for fans to discover the new collection. Shoppers at the pop-up have been taking part in magical-themed activities in the store and receiving wonderful gifts. Since its inauguration October 1st to October 7th – China’s Golden Week national holiday – total sales at the pop-up have been exceeded 5 million Hong Kong dollars ($641,025)while single-day sales peaked at HK$850,000 ($109,390).

The new MINISO x Harry Potter pop-up is just the latest in the brand’s innovative IP-themed shopping experiences that aim to create memorable spaces where dreams and reality are intertwined. These experiences are part of the brand’s global strategy, creating unique moments to strengthen its presence in global markets, attracting local and international fans.

“We are delighted to celebrate the pre-launch of the MINISO x Harry Potter collection at this exciting and innovative pop-up,” said Robin LiuVice President and Marketing Director of MINISO. “We’re continually exploring new ways to bring our wonderful IP collaborations to life, and pop-ups like this allow us to bring more joy to the shopping experience, spreading our ‘Life is for Fun’ attitude.”

The story continues

The Harry Potter collection will be officially released worldwide USA on October 13 – while California The Irvine Spectrum store will gain a Harry Potter-themed area, with the collection taking up almost half of the store.

Following its launch in the US, the collection will be available globally with special launch activities. Throughout October and November, MINISO’s Huaihai Road store in Shanghai will be renovated with a special facade inspired by the Harry Potter theme, the Jakarta Central Park store in Indonesia will gain a commercial area inspired by the Harry Potter theme and FranceUnited Kingdom and Malaysia each will welcome you to the Harry Potter collection.

About MINISO

MINISO Group is a global value retailer offering a variety of modern lifestyle products with IP design. The Company serves consumers primarily through its large network of MINISO stores and promotes a relaxing, treasure hunt and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the heart of every product in MINISO’s broad product portfolio, and the Company launches products with these qualities continuously and frequently. Since opening its first store in China In 2013, the Company built its flagship brand “MINISO” into a globally recognized retail brand and established a huge network of stores around the world.

About the Harry Potter franchise

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of the Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, more than 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

JK Rowling’s best-selling Harry Potter novels come to life in an ever-evolving, interconnected universe loved by millions of fans around the world.wide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring riveting action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and Portkey Games’ cutting-edge videos and mobile games let players experience the magical world like never before. Fans can proudly showcase their passion through innovative consumer products and be thrilled with spectacular place-based experiences – including five theme parks at Universal Studios locations around the world.

This expanding portfolio of Harry Potter and Fantastic Beasts offerings, owned by Warner Bros. flagship store – Harry Potter New York. Wizards, witches and Muggles alike can discover something new as they explore behind-the-scenes secrets at the Warner Bros. Studio Tour London – The Making of Harry Potter and at Warner Bros.

With a new HBO original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with new and exciting ways to interact. For its global fans and generations to come, it invites everyone to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com

About Warner Bros. Global Consumer Products

Discovery Global Consumer Products (WBDGCP), part of the Revenue & Strategy division of Warner Bros. Discovery, expands the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with the world’s best licensees on award-winning toy, fashion, home decor and publishing programs inspired by Warner Bros.’s biggest franchises. film, television, animation and gaming studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim and more. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBDGCP is one of the world’s leading retail licensing and merchandising organizations.

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