‘Pushy’: Chinese retail giant sparks controversy over bride price and lavish marriage ban

A retail giant in China is fueling debate on social media with controversial new rules requiring employees to reject bride prices, forgo extravagant weddings and not rely on their parents to purchase houses or cars.

On November 20, Yu Donglai, founder and chairman of Pang Dong Lai, a retail chain based in central China’s Henan province, announced that the company will implement new measures next year to ensure the “independence” of employees and a “rational, high-quality” to promote services. lifestyle.

The measures ban bride prices and lavish weddings, limiting banquets to five tables, while encouraging workers not to rely on their parents to buy them houses or cars.

Yu stated that employees who do not comply with these rules will lose all company benefits.

He also emphasized that these measures are aimed at cultivating a healthier social environment.

“I hope that the employees nurtured by the company will develop self-confidence, independence and strong character, leading them to live vibrant, passionate and fulfilling lives,” Yu said.

An insider from Pang Dong Lai revealed that these requirements are not yet formal regulations, but are being promoted in advance.

They emphasized that the measures are intended to respect individual rights, stating: “These guidelines are intended to inspire a better life, encourage individuals to embrace genuine love and avoid unnecessary extravagance.”