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Brand news: Standby in the underworld and the lipstick that turns 50

Brand news: Standby in the underworld and the lipstick that turns 50

When color meets flavor

On the occasion of the 50th anniversary of the launch of Clinique’s iconic Black Honey lipstick shade and the new products joining the series, international ice cream chain Anita and skin care and makeup brand Clinique are joining forces and launching a coveted edition case limited edition for the new year, dedicated to the ultra-temporary classic of the shade that lies between a mesmerizing red and a mysterious black.

On the groom’s side, two flavors of ice cream were created: Black Honey – cherry cream, cocoa and touches of honey, and Pink Honey, cherry cream, raspberry and touches of honey, inspired by the colors of lipsticks.

On the bride’s side, two limited edition makeup products were launched in the desired shade: Clinique Pop™ Lip + Cheek Oil in Black Honey, a lip and cheek oil with a glossy, glossy finish, and High Impact™ Mascara in Black Honey, a powerful mascara in a rich burgundy shade for a dramatic look.

In honor of the occasion, Black Honey Limited Edition will go on sale, a festive box sealed with a kiss containing 1 kg of ice cream + lip and cheek oil, which will be available at the Anita branch on Neve Tzedek in Tel. Aviv and for deliveries via from Volt.

Clinique X Anita ice cream and makeup products (credit: IDAN COHEN)

Jump, let’s go

Sneakers have become legitimate in the fashion world for a long time. HOFF, one of the growing sneaker brands in Spain that has exploded around the world and in Israel, launches its autumn-winter 2024 collection with innovations and improvements in favorite models along with new models.

City Mkii is the new version developed from the iconic City. The evolutionary design of the Mkii Concept reflects advancement, sophistication and cosmopolitan-inspired industrial design. The shoes are light, stylish and sophisticated, with advanced technical features such as poly-rubber soles that provide lightness, greater grip and flexibility. The design includes the use of nylon that allows an excellent adaptation to the foot and a sole with organic shapes and soft textures, with a raised toe that creates a sensation of floating.

Retrowave is a contemporary model inspired by vintage, with a nostalgic touch inspired by the 80s and 90s and a reference to the future. The new City model, inspired by the urban silhouette of the iconic City, tells the stories of the world’s iconic cities, with the everyday essence of cosmopolitan life.

Bird is a favorite model that returns in a new version in a combination of velvet fabric and leather. The aesthetic design mixes the classic sports shape with a sophisticated touch, a kind of boot with a modern and stylistic touch in pink, green, black and khaki.

The Art X Abbey Lossing model is characterized by a deep connection to art, in collaboration with the artist Abbey Lossing, a designer inspired by the fusion of landscapes and organic forms of nature. The soles reflect a play between geometric and abstract shapes.

Autumn-winter collection at HOFF (credit: PR)

Cultivate and enjoy

Lips should not be forgotten in your skin care routine. In honor of the new year, the NUXE care brand based on ingredients of natural origin launches Rêve miel honey lip care – a nourishing lip gloss with honey from Provence; Luxurious oils and 97% ingredients of natural origin. The texture is transparent, non-sticky and has a honey and vanilla aroma.


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If there’s one brand I’m addicted to, it’s ByNeta from businesswoman, entrepreneur and model Neta Alchimister and the Lilit Cosmetics group, a brand that started with self-tanning products – one of the best in the world (and that’s no exaggeration) and developed into beauty products.

The brand renews itself with the Juicy Lip Oil series, which features three shades of nourishing lip oil I’m Obsessed Juicy Lip Oil containing a blend of luxurious nourishing oils that provide hydration and shine. The new colors: Hollywood Red, a bright red that will bring you closer to the red carpet; Beverly Nude because mobility is life and transparent is a transparent stain.

The Payot Paris brand launches Lisse soothing eyes and lips, a lip and eye cream with a metal applicator that gently massages when you insert the cream. At the heart of the formula is hyaluronic acid, a complex of medicinal plants and Swiss pine bark that protects against stress and air pollution; Wild tilapia extract – flavonoids, extracted from wild tilapia, which increase the natural production of hyaluronic acid and limit its degradation and white horehound extract, which protects the skin against the absorption of pollutants and the effects of blue light.

Innovation in lip care (credit: PUBLIC RELATIONS)

Fragrances of Provence

L’Occitan Israel is launching gift boxes and the Art Of Gifting collection, where each box is a trip to Provence.

In the carriers: Neroli & Orquídea women’s case in gift bag, contains shower gel, hand cream and perfume; A versatile gift for a man – a care case in a sophisticated gift box containing shower gel and eau de toilette with mint and rose scent; – Barbotine body care box from the Forgotten Flowers collection, with aromatic plant scent and delicate aromatic floral notes, in an elegant gift box containing shower gel, body milk and solid soap; A luxurious body care gift box for women from the Almond Series with best sellers: Shower Oil, Concentrated Body Milk and Almond Body Butter Peel.

LeOccitane Vacation Packages (credit: PUBLIC RELATIONS)

A holiday in the underworld

With all due respect to the clothes we wear on holiday, what we wear underneath is important, international underwear chain Triumph launches a holiday collection with new series of bras and a hint of what will be released in winter, under a message of innovation.

Among the launches: Illusion Collection – bras that intuitively adjust to the body, the best-selling bras in powder, white, nude tones and much more; bras of different shapes with and without support and with and without cups and a delicate competition combination; The family of smart products – iron-free bras that intuitively adjust to the body with perfect support; A relaunch of the iconic Amourtte series, with improved lace, better support and 3 new bra models in the series, including minimizer.

The collection is faithful to the main global trends, is made with high quality recycled fabrics and comes in different cuts and sizes.

Shani Cohen-Knaan, VP of Marketing: “The holiday collection is derived from the winter collection, it is new and innovative in the area of ​​underwear.”

Holidays in the underworld are new at Triumph (credit: PUBLIC RELATIONS)

Happy Israeli Holiday

Looking for a holiday gift and design a festive table without mortgaging the house? The Israeli lifestyle chain Happy Lemon launches the Autumn-Winter 2024 collection, with design pieces that combine tradition with innovation and between classic and modern, allowing design using the Mix & Match method.

Among the offerings: White ceramic utensils set with black finish, or the Lace collection made in white ceramic and printed in 3D decorations, both sets include appetizer, main course and soup plates, bowls and bowls. If you like to break the routine, you can put together sets of colorful ceramic plates in the Tuscan atmosphere.

Complementary dishes include clear glass tumblers for cold drinks and cocktails; glass candlesticks; Filler candles in three sizes and vases in various sizes.

Happy Lemon (credit: Eran Salem)

Drink blue and white

The holiday is not complete without Israeli wine and it is important to celebrate Israeli products, in honor of the Tishrei holidays, Tabor Winery is launching a festive box that can be purchased in stores specializing in alcoholic beverages.

The box contains Gewurztraminer – semi-dry white wine with aromas of tropical fruits, exotic spices, sweet smell and taste and a bottle of Merlot soil from quality grapes from the Galilee vineyards, juicy fruit wrapped in deep and powerful flavors, the wine aged for 12 months in French oak barrels. A glass bowl and a wooden stick designed for serving honey are attached to the box.

In Adega Tavor’s ecological vineyards there is a balance between soil, plants and life, based on the concept that a healthy ecosystem will benefit animals, soil and vineyards. The ecological concept in the world of vines and wine argues that, in a state of balance, more resistant and longer-lived vines will grow, producing good quality grapes.

Special wine box at Tabor Winery (credit: PUBLIC RELATIONS)

International food

The company Wilifood, which is concerned with importing quality products from the country of origin, launches the DAAWAT brand rice series in honor of the end of year festivities.

In the series: Basmati rice irrigated in the snowy waters of the Himalayas, its grains are carefully selected when they are white, long and soft, for a rice with a special aroma and always comes out one by one (also available in an economical packaging of 5 kilos of jasmine rice from long-grain, slightly sticky, with a nutty aroma Delicate, rich flavor Persian rice with long, fine grains, airy texture and delicate aroma, in the cooking process it swells and reaches twice its original size, the taste is delicate and goes well with a variety; of seasonings and flavors. Natural brown rice that has not gone through the process of polishing and removing the husk. Rice is rich in bran, vitamins, minerals and nutrients.

Daawat’s brown rice is the only one that undergoes hydrolysis of the bran layer with exclusive HET technology, which significantly reduces rice cooking time to just 15 minutes.

DAAWAT RICE (credit: PUBLIC RELATIONS)



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