Goodday Charge Announces the First All-Ages Esports Gym in Malaysia!

In conjunction with World Esports Day, Goodday Charge, champions in legitimizing esports as a mainstream sport, is proud to announce the official opening of Malaysia’s first inclusive esports gym for all ages: the Goodday Charge Arena powered by Orange Esports Club. Officially launched on October 14 at Quill City Mall, the ribbon cutting ceremony was led by Pia Lisa, Marketing Manager at Etika Sdn BhdAnd Adrian Gaffor, co-founder and owner of The Gaming Company present.

From left: Pia Lisa, Etika Holdings, marketing manager; Adrian Gaffor, co-founder and owner of The Gaming Company

To kick off the opening celebration, the Good day Charge Arena organizes a full day of activities, including PLAY FOR FREEallowing everyone to experience the Charge Arena free of charge. Participants can participate FREE workshops focused on the esports industry, aimed at young gamers and those looking to pursue a career in this fast-growing field. But that’s not all: experience the thrill of open play sessions with some of Malaysia’s top live streamers including Andreas ‘Stonkol69’ And ‘Abangkepuk‘, next to Malaysia’s first Senior Esports team, Team eMAS.

Fresh off the overwhelming success of the Boomers2Gamers initiative – Goodday Charge’s quest for Malaysia’s first senior esports team, Charge Arena will host Watch Party, featuring an exclusive sneak peek of three episodes of the highly anticipated Boomers2Gamers series, the first show of its kind to air on Astro Arena, showcasing the journey of Malaysia’s first senior esports team, Team eMAS, as they embrace the world of gaming, another important step in Goodday’s mission Charge to legitimize esports. This isn’t just a viewing party; it’s an invitation to become part of a vibrant gaming community and celebrate the spirit of esports together!

In line with this, the Charge Arena will also serve as a hub for promoting participation in esports across all age groups, including seniors. By emphasizing the physical, cognitive and nutritional needs of esports, Goodday Charge aims to encourage healthy gaming practices. Like traditional athletes, esports players need good nutrition and energy, which underlines the importance of Goodday Charge’s specially formulated chocolate milk, packed with vitamin B complex for long-lasting energy. In line with this inclusivity, Charge Arena designates every Tuesday as BOOMERS2GAMERS dayfor seniors to play for FREEfurther strengthening Charge Arena’s commitment to engaging gamers of all ages.

From left: Pia Lisa, Etika Holdings, marketing manager; Adrian Gaffor, co-founder and owner of The Gaming Company; watch young hopeful gamers enjoy the new Charge Arena

Located on Level 6 in Quill City MallKuala Lumpur, the 2,500 square meter hub offers a wide range of gaming setups designed to meet the needs of every gamer, including state-of-the-art PC setups, console gaming, racing simulators and mobile gaming lounges. Visitors will also have access to content creation resources, streaming facilities and professional coaching from the TGC team, creating an inclusive space for all esports enthusiasts, from seasoned athletes to casual gamers.

Amy GanVP Marketing at Etika Sdn Bhd, commented on the occasion: “Goodday Charge has always been committed to transforming the way esports is seen, and the launch of this arena marks another step in that journey. By creating an inclusive space for people of all ages to explore esports, we are redefining not only healthy gaming, but I’m happy to see both seniors and young gamers using this platform to collaborate, learn and compete together.”

“We look forward to welcoming everyone, regardless of age or experience, to explore this amazing, exciting world of esports. Come with an open heart and mind and discover why esports is more than it seems. My thanks go to Adrian and the team at TGC for sharing our vision and taking this journey with us. Look forward to further impactful initiatives for the esports community together.” she added.

Adrian GaforCo-founder and owner of The Gaming Company added: “The Goodday Charge Esports Arena is more than just a facility: it’s a statement that esports is for everyone, regardless of age or background. We’re excited to partner with Goodday Charge to provide workshops and training sessions that will help young people get into the to get started in esports and continue to develop Malaysia’s esports ecosystem. This arena is a big step towards consolidating esports as a sport that promotes social connection, lifelong learning and healthy competition.”

From left: Goodday Charge Arena’s mobile gaming game, in use by mobile gamers

In addition to the exciting opening celebrations, Charge Arena is launching two exciting competitions that gamers can participate in from now until the end of November: the Goodday Charge Esports Monthly Contest and the Charge Arena match. The Esports Month Contest offers participants the chance to compete for a share of RM70,000 in gaming prizes at select convenience stores and the Etika TikTok store, including a PlayStation 5, a PREDATOR gaming laptop And PCAnd JBL headphones. Meanwhile, the Charge Arena match invites you to visit the Arena, find your favorite spot and take your most creative photo of the space for a chance to win prizes such as a PlayStation 5 and TNG e-wallet. What are you waiting for? Join the excitement today!

If that’s not enough, there are prizes to be won at the Arena all year round. Prove yourself in the Charge Racing Sim Challenge as the fastest racer who will receive exciting rewards including a box of Goodday Charge, 8 hours of FREE game time in the Goodday Charge Arena and part of our Goodday Charge communication on social media! To top it all off, guests can enjoy our special promotion, where you get a discount when you purchase a Goodday Charge drink one hour FREE playtime in the Arena, so you can fully immerse yourself in the gaming experience.

The Goodday Charge Arena is open daily from 10am to 10pmthat provides gaming enthusiasts with a space to improve their skills, socialize and engage in healthy gaming practices. Members of the public are welcome at an hourly rate.

For more information, follow Goodday Milk Malaysia on Facebook And Instagramand Goodday Charge Malaysia TikTok for the latest updates.


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