Instagram tests new navigation: Direct Messages im Fokus

On By Pranco

With a new navigation, Instagram makes Direct Messages more prominent. Platform chief Adam Mosseri appeared to be clear, while the community is taking a critical attitude.

Instagram serves Nutzer: I am no longer scrolling through time, go to the Austausch von Nachrichten with others Usern anyway mit Brands und Creatorn. The Creator couple Iris Gavric and Matthias Renger concrete in one Interview with OnlineMarketing.de kürzlich, dass

Instagram is a central factor for my Community Management sei (…)

and go to the Bedeutung der Plattform in Deutschland. Damit is German, because Direct Messages are in private as well as in a business context and a central role. Ouch die Einführung der broadcast channelsThe creator of an effective One-to-Many communication ensures that you can no longer send direct messages for the interaction with the best results and the ability to follow followers. And if you follow a test, you will no longer focus your Instagram post on the photo.

Instagram tests new direct messaging platform – community with criticism

The relevance of direct messages is explained by an article from Instagram platform chief Adam Mosseri, who knows how to read the threads, because the nutzer: the follow-up function is useless if the button zum Erstellen von Inhalten.

Because this background information is a new perspective, the Direct Messages are more prominent in the app when the Meta-network has been tested. Contact with the DM-Bereich sowohl in a mittlere Position changed as well as in a view integrated, in the User who wanted to swipe the Nachrichten could. A choice has been made in the navigation buttons in the prominence of the Create button.

The community reacts critically to the new navigation. In a comment on threads, a user is used under Mosseri’s reporting, while the Tatsache, the nachrichten button on Instagram is used more as the erstellen button, I think it is.