Singham Again vs Bhool Bhulaiyaa 3 controversy: Why T-series approached CCI against Rohit Shetty’s action film?

Bollywood is betting big on this Diwali as multistars Singham again and Kartik Aaryan’s Bhool Bhulaiyaa 3 will compete in theaters next week. However, allegations of unfair practices have marred the Diwali clash between two of the most successful Hindi film franchises.

The film producers of Bhool Bhulaiyaa 3, T-Series, have approached the Competition Commission of India and reported unfair practices by the makers of Rohit Shetty’s action drama to secure a larger number of distribution screens, Indian Express reported.

According to the English newspaper Kartik AaryanThe filmmakers of CCI have approached CCI for fair distribution of screens and are proposing a 50%-50% distribution for the films Bhool Bhulaiyaa 3 and Singam Again.

Bhool Bhulaiyaa 3 vs Singham Again: What is the Diwali Weekend controversy?

The makers of Singam Again have partnered with PVR Pictures for distribution, which has allocated more than 60% of the shows to PVR Inox theatres. After gaining a lead PVR Inox theaters against Kartik Aaryan’s film, certain individual theaters have also been asked to dedicate all shows to Singam Again, a source told indianexpress.com. On the other hand, according to the report, Bhool Bhulaiyaa 3 will be shown only in the early morning in multiple single-screen theaters.

The dispute arising from the alleged unfair distribution in cinemas has led to this T series to take the matter to the CCI, a regulatory body that ensures promotion of economic growth and consumer welfare through healthy competition.

About Bhool Bhulaiyaa 3

The film is a horror-comedy that marks the return of Kartik Aaryan’s Rooh Baba and Vidya Balan’s Manjulika. The first part of the film was a big hit, with Akshay Kumar play the leading role. The film also features Madhuri Dixit and Triptii Dimri.

About Singham again

The recent film from Rohit Shetty’s cop universe will star like Akshay Kumar, Ajay Devgan, Deepika PadukoneRanveer Singh, Tiger Shroff, Kareena Kapoor, etc. on one screen. The successful formula of bringing all the Bollywood stars into the film is likely to get a positive response at the box office. The storyline of the film parallels Ramayana. Both films will hit the box office on November 1.