Ludwig postpones announcing a new game because he had an idea

Ludwig’s game publishing studio Offbrand Games released Rivals of Aether II this month to rave reviews. Now the studio is planning to introduce a new upcoming project, but it seems that the changes requested by Ludwig have delayed the announcement. Here’s everything we know about Offbrand Games, their next project and why it’s being delayed.

Ludwig Ahgren, best known by his first name and in-game tag Ludwig, is a 29-year-old Twitch streamer, esports commentator, entrepreneur and internet personality. He has over 3.2 million followers on Twitch and 6.3 million subscribers on YouTube. Ludwig became famous for his unique livestreams starting in 2019, where he collaborated with personalities such as Jerma985, Pokimane and xQc. He is also known for his month-long Subathon in 2021, which popularized a trend followed by other streamers including those in FaZe Clan.

In 2024, Ludwig delved into the game publishing business by launching Offbrand Games, a division of his company Offbrand. The company tapped Jason “Thor” Hall, better known by his Twitch handle Pirate Software, to serve as Director of Strategy for the publishing group. Offbrand Games has released its first project, Rivals of Aether II, on October 23, 2024, with considerable success. The title is a basic fighting game and is the sequel to Pirate Software’s original Rivals of Aether, released in March 2017. It sold over 100,000 copies within a week of release and overall reviews on Steam are currently very positive.

Related article: Rivals of Aether 2 Launch — Release Time, Cosmetics, Monetization

After the strong launch of Rivals of Aether II, Offbrand Games is looking to expand by releasing additional game titles. The studio tweeted with new content on October 23, 2024, saying: “hey btw, what if we reveal our second game next week?.”

On October 31, 2024, Offbrand Games followed up with another post: after ominously saying: “so about our next match”…the studio showed a clip of Ludwig during an internal business meeting. Ludwig starts by apologizing before saying, “I was thinking… what about a different name?” Pirate Software’s official account also responded to the post, saying: “Why is he like this?”

Ludwig’s fans don’t seem to be deterred by the delayed announcement. Many are amused at the situation, with one user @hoohoohahahehe saying: “The name is wrong as this is way too on brand.”

While Ludwig’s commentary focuses on a name change, it’s likely that there will be a few more changes before Offbrand Games can reveal their next title to the public. Offbrand Game’s posted clip simply ends with the statement “Game 2 will be revealed soon… Let’s cook.” Further information about the project is likely to emerge in the coming weeks.