Sports tourism is playing a key role as hundreds conquer Elgon

The air buzzed with excitement as more than 2,000 runners gathered at the meeting point – a remarkable turnout, well above last year’s figures. The participants exuded an air of energy and ambition as early as 6am as they tried aerobics.

The presence of three-time world champion Cheptegei added a spark to the event as runners from across the country attempted to chase their personal bests, with many excitedly hoping for the chance to see Cheptegei in person and steal memorable photo opportunities.

As the starting gun sounded for the 21km, 10km and 5km runs, the runners charged forward, their footsteps creating a rhythm on the streets of Mbale. The trail was relatively flat and offered dreamy views of the lush Elgon landscape and some of the 1,000 waterfalls trickling down the mountain. Along the route, spectators cheered, shouting words of encouragement and sprinkling color to make the run even more fun. These weren’t the only stories on the course.

As a runner from Mbarara, students as young as seven braved the challenge to take on the challenge. These were determined to make a name for themselves, something Lily Ajarova, CEO of the Uganda Tourism Board, praised.

“This edition is for the people and the planet and we are very excited to be here as Uganda Tourism Board to support this run. It is for this important reason that sports tourism has become one of the key products that we want to develop and promote to position Uganda as a destination of choice,” she said at the end point.

“We must say that this marathon has brought Mbale City to life. Occupancy levels have increased and as we promote Destination Uganda, these are the types of events that should be happening – whether it is music or sports. So for us as UTB this is a way forward. At the finish the energy was electric.”

As each runner crossed, they were greeted with cheers and applause. The feeling of satisfaction was palpable. Drummers and traditional dancers stationed at the finishing point provided a local flair that kept participants in good spirits after the challenge.

As host of the marathon, Cheptegei showed a side beyond his legendary speed. After flagging off the runners for the 21km, 10km and 5km runs, he headed to the back of the final race – the 5km, and walked gracefully behind the final runners. His presence there was soothing and reassuring: a world champion guiding those who gave their all and making sure no one was left behind.

Cheptegei’s gesture made every participant feel valued and appreciated.