When Zomato CEO Deepinder Goyal advised the team to “build a relationship” with the customer, and they took it seriously

Mumbai:

Deepinder Goyal, the CEO of the food e-commerce platform, recently graced the latest episode of the streaming sketch comedy show The great Indian Kapil show along with his wife Gia Goyal, businessman Narayana Murthy, and his wife Sudha Murthy, the Rajya Sabha member. During the episode, Kapil spoke about the flirty push notification that Deepinder’s Zomato app sends to its customers. Kapil said, “Their company notifications are so flirty. It feels like a girlfriend and boyfriend are talking to each other.” He then showed off some push notifications as the audience went into a frenzy of awe at the copywriters who write such push notifications.

Kapil then asked Deepinder, “You were actually typing this message for your clients or you were typing for Gia and you accidentally sent it to us?”. Deepinder replied, “It happened a few times when I was typing for Gia, and I thought I’d send them a nice notification. But not much. Let me tell you what happened. Our marketing team is very young. They have no background in marketing whatsoever. They are passionate people.”

Deepinder added, “So one day I instructed them to build a relationship with the customer. Even I didn’t know what it meant. I don’t have a marketing background. I read a book and it said that you have to build a relationship with the customer. I told them. They took me seriously.”

Kapil’s show It also stars Sunil Grover, Krushna Abhishek, Kiku Sharda, Rajiv Thakur and Archana Puran Singh. Season 2 promises to celebrate India and its rich culture with the country’s superstars. The size of The great Indian Kapil show is largely identical to that of Sharma’s previous shows The Kapil Sharma Show And Comedy evenings with Kapil. The great Indian Kapil show streaming on Netflix.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)