Milano Cortina 2026 “Look of the Games” and sports icons unveiled, inspired by the new “Italian spirit”

He continued: “This dynamic visual identity is inspired by our energy, enthusiasm, inclusivity and talent. It will be immediately recognizable and an invitation for visitors from all over the world to immerse themselves in the new Italian spirit. It will leave a lasting mark on the history of the sport.”

Complementing Varnier’s words, Raffaella Paniè, Head of Brand Identity and Look of the Games at Fondazione Milano Cortina 2026, said: “The Look of the Games is the result of a creative process that started from the brand personality, from the concept of a new Italian beauty that reflects the deepest, positive qualities of the essence of our country, including talent.”