Elon Musk claims that X has broken a user engagement record thanks to the US election results

Elon Musk’s social media platform This milestone, announced by the company, marks a significant increase in activity on the platform, although it is important to note that these figures are provided by X itself, without independent verification.

Always high usage of this platform! pic.twitter.com/QjI2RgOud1

— Elon Musk (@elonmusk) November 8, 2024

The increase in traffic corresponds with the results of the US presidential election, in which Donald Trump claimed victory, a candidate Musk has openly supported. While the exact reasons behind the spike remain unclear, it’s not surprising that the political climate has pushed users to engage with X more intensely. Musk’s own comments on the platform seemed to confirm this, with the CEO posting updates that coincided with periods of high expectations. user activity.

When was the last high charted?

The peak surpasses the previous record set in July 2024, when Musk announced a total of 417 billion user seconds worldwide in one day.

Earlier this year, in March, XData reported that the platform had 250 million daily active users, each spending an average of 30 minutes on the app. These statistics highlight how a more extensive platform. “everything app.”

Musk’s $44 billion acquisition of Twitter in October 2022 set the stage for dramatic changes, including firing top executives, laying off half the staff and introducing a new content moderation board. Perhaps most controversially, Musk reinstated previously banned accounts, a move that caused some backlash. In addition to these changes, Musk attempted to combat declining ad revenue by introducing a paid subscription model, Twitter Blue, which offers users a premium experience for a fee.

Twitter’s rebranding to X, along with the removal of the iconic blue bird logo, was another bold move to reshape the platform. Musk has continued to push for further involvement, offering perks such as free Premium features to accounts with more than 2,500 verified followers and even more extensive benefits for accounts with more than 5,000 followers. These moves signal Musk’s continued efforts to build a more dynamic and profitable social media ecosystem, though the platform’s future remains uncertain amid ongoing challenges.