Last night I saw how Acer is one of the few laptop manufacturers that takes plastic waste seriously

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I was invited to a beautiful Acer launch event at London’s Kew Gardens last night, surrounded by beautiful flowers and serenaded by a harpist in a greenhouse that perfectly complemented Acer’s new sustainable Vero product range. As someone who loves houseplants (and technology), I was completely in my element at this event, which I can only describe as a very unique branding moment for Acer.

The company is working with TV personality Ben Fogle to promote the ad latest environmentally friendly Vero campaignbut the real star of the show is Acer’s flagship carbon-neutral Aspire Vero 16 laptop, with a chassis constructed largely from post-consumer recycled plastic (PCR) and renewable materials. Designed with sustainability at its core, Acer Vero products are not only reliable, affordable and durable, but also have minimal impact on the planet. Sounds like a win-win right?

Speaking to the Acer team last night, it was clear that the company is very proud of its recent environmental efforts (and rightly so). I think it’s great that Acer is one of the few laptop manufacturers that actively makes a difference with sustainable business operations, instead of just talking about it or making empty promises. This could be the future of sustainable technology, but it only matters if consumers are also on board.

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Acer has said that for every Vero laptop purchased (and registered) in Britain, it will work with Plastic Bank to remove 80kg of plastic waste from the environment. To sweeten the deal even further, customers will also receive a free set of Vero accessories with their purchase, including a laptop bag, mouse and mouse pad, all made from recycled materials and worth £89.97.

This campaign from Acer also proves that achieving an environmentally responsible future is possible, and it doesn’t have to come at the expense of customers, with prices for Vero laptops starting from just £599 (and there are Acer Black Friday deals live now!).

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Clearly there’s no greenwashing going on here, as Acer has been helping to solve environmental challenges behind the scenes for a number of years – starting with the launch of its Earthion initiative in 2021 and releasing insightful sustainability reports every year since. The Vero range was first launched in 2021 and has been expanded to include monitors, projectors and accessories.

If you want to shop more sustainably this Black Friday, Acer seems to offer the perfect alternative. If a Vero laptop isn’t for you, check out our Black Friday Laptop Deals for a wide range of options.