Popular Chula Vista bakery ‘Mmm…Cakes’ announces closure on social media

CHULA VISTA, Calif. (KGTV) – A beloved bakery in downtown Chula Vista has unexpectedly closed its doors.

Mmm…Cakes on Third Avenue announced the closure on its Instagram page Tuesday morning.

The social media post thanked customers for ‘3 wonderful years’, and while the owner did not give a specific reason for the closure, the post did say: “The food industry is a risky business, and your support means the world.”

Tuesday evening, other business owners in the area were shocked and heartbroken, calling the closure devastating and a great loss to the downtown community.

ABC 10News spoke with Daniell Shirazi, whose mother owns The Original Paw Pleasers, across the street from Mmm…Cakes.

Shirazi says the owner of Mmm…Cakes once worked for the dog and cat bakery and boutique at the family’s North Park location.

She says it’s thanks to the owner of Mmm…Cakes that her family decided to open their Chula Vista location.

She and other business owners say it’s hard to stay afloat because of inflation while trying not to pass the costs on to their customers.

The owners of Sweetlife Ice Cream say weekends are good for business, but weekdays are slower and fewer people stop by for a scoop.

To adapt, the family plans to offer more coffee drinks and pastries and possibly even expand their hours to attract more customers.

The family also owns the barbershop next door and says they have seen the revitalization of Third Avenue. They are grateful for the Third Avenue Village Association, which they say has organized major community events, such as the Starlight Parade, that attract customers.

Although the owner of Mmm…Cakes has not spoken publicly since announcing the closure; business owners who know him hope he returns to Third Avenue one day and asks people to shop small for the holidays.