The silent revolution is giving Indian consumers a voice

Delhi, India – Business Wire India India’s digital marketplace is vast. With hundreds of millions of people shopping online, it’s a place where convenience and commerce merge into an irresistible promise. But beneath this booming economy lies a less glamorous side: a silent frustration simmering in countless homes across the country. For every speedy delivery, there’s a defective product, an unexpected charge, a delayed refund, or a deafening silence from customer service. This is where Shikayathai.com comes into the picture, as an uninvited but necessary guest at the dinner table of the Indian consumer economy. Founded by Alexander Turilin and Alexander Eroshkin, two Russian entrepreneurs who know their way around a startup, Shikayathai.com was not built just to register complaints. It was intended to reshape the balance of power in the Indian market, claim by claim. The story does not start with Shikayathai.com, but with Turilin and Eroshkin’s journey to India. After selling one of Russia’s top EdTech companies to the Russian media giant, the duo found themselves on Indian soil building Coding Invaders: a professional education platform that raised millions and taught over 25,000 students. They learned not only India’s hunger for digital progress, but also its fragility. They noticed something strange: a resigned acceptance among consumers when something went wrong, a sense that companies were too big and too distant to be held accountable. That unwavering belief – “Nothing will change” – is exactly what they wanted to challenge. When the little guy wins Take Siddhant Mehta for example. Siddhant was a technology enthusiast who decided to spend Rs.70,000 on a laptop from a popular e-commerce company. The laptop arrived, but the excitement didn’t last long. It was defective. Siddhant did what any rational consumer would do: he contacted customer service. But his emails went unanswered and his frustration grew. Days turned into weeks and he felt like he was talking to a wall. Then Siddhant came across Shikayathai.com. He filed his complaint without legal jargon or complicated procedures. And then something magical happened. The e-commerce company, which had previously ignored him, suddenly responded. Within days, Siddhant received his money back. “Your portal has worked wonders!” he exclaimed. It was then that Siddhant experienced something new: the realization that even a single complaint could make a difference. It wasn’t just Siddhant who felt empowered. Shikayathai.com had given him a new kind of power: a simple, direct way to demand responsibility. Siddhant’s success was not his alone; it was proof that Shikayathai.com’s model was more than theory. It was real. The power of a platform But it wasn’t just about Siddhant. The impact of Shikayathai.com was also felt by Haroon Rasheed, who was stuck with the wrong size shoes. He ordered size 10 from an online supermarket, but size 7 arrived. Weeks of silence from customer service left Haroon frustrated, convinced he had wasted his money. But just days after filing his claim with Shikayathai.com, Haroon saw his refund. The online grocery store, which was once quiet, suddenly responded. The process was so seamless that Haroon wondered why he ever tried any other way. Then there is Maria Sophi, a professional looking for a new home. She had paid a popular, broker-free proptech company for a real estate search service, expecting it to be a smooth experience. But the service was never activated. Calls and emails: all ignored. Maria felt like she had paid for air. She turned to Shikayathai.com and filed her complaint. Within days, that popular broker-free proptech company activated its service. Maria did not need a lawyer or to understand complex legal terms; she just needed Shikayathai.com. The Bigger Picture These stories are not isolated anecdotes; they are chapters in a larger story about India’s evolving consumer landscape. According to the National Consumer Helpline, more than 500,000 e-commerce complaints were registered between 2017 and 2021. But for every complaint recorded, there are countless others that go unreported. Problems with defective products, hidden fees, broken promises, and unresponsive customer service are so common that many people no longer expect results. The government has made progress by enacting the Consumer Protection Act 2019 and introducing platforms to streamline complaints. But with 67% of complaints remaining unresolved long after they have been filed, these initiatives struggle to keep pace with consumer needs. Shikayathai.com’s role in this environment is clear. It provides a direct line of communication that avoids administrative hassle and bureaucratic delays. Consumers don’t need legal expertise or patience; they just need to be willing to take a chance on a platform that has already delivered results for many. A mission to change culture For Turilin and Eroshkin, Shikayathai.com is more than just a platform: it’s a cultural shift. Every success story, every refund, every apology from a company is more than just a win for the consumer; it is a crack in the wall of corporate indifference. They want to show India’s 800 million internet users that they don’t have to put up with bad service, that a complaint is not just a shout into the void. In Siddhant’s case it was Rs. 70,000 wasn’t just money, it was a principle. For Haroon, it wasn’t just about finding the right shoe size; it was about being respected. And for Maria, the real estate service wasn’t just a transaction; it was a reminder that she mattered. With every complaint resolved, Shikayathai.com not only helps individuals, but also turns against a system that has been tilted in favor of big corporations for too long. It reminds us that the smallest voices can still make the biggest companies listen. And for Turilin and Eroshkin, that’s not just a business goal; it’s a mission. (Disclaimer: The above press release is being sent to you pursuant to an agreement with Business Wire India and PTI assumes no editorial responsibility for the same.). PTI PWR PWR