Rotkäppchen launches Secconade and Seccomate

The relevance of leisure and self-determination in sales cannot affect our art of the mind. Gleichzeitig is particularly important among young people who enjoy their experiences with their memories, as well as moments, community, leisure, freedom from events and “in real” experiences – it was said by the four Rotkäppchen-Mumm Trend Study. Before everything among the “Twens”, the young generation in the Zwanzigern, the Wunsch nach bewusstem Genuss with Low- and No-Alternativen hoch, Cool Sober Drinking has become its norm. Ganz im Sinne die modern and unconventional Genussmomente is a new Rotkäppchen-Mumm new way and launch in Frühjahr 2025 under the Dach with Lovebrand Rotkäppchen a new Ready-to-Drink product category: Rotkäppchen Secconade and Seccomate.

The Rotkäppchen-Mumm Trend Study of Generational Culture in Germany spent four years researching the results of the development and trends of our generation. Der Schwerpunkt der Actuellen Ausgabe (1) lies on the gesture beds after Freiheit and Selbstbestimmung: “Man is greater than you, free to separate and make conventions. For our generation it is like this: That free Wahl von Getränken, that free Gestaltung of Genussmomenten and that free Interpretation of Traditions became more and more bedeuten,” says Christof Queisser, CEO of Rotkäppchen-Mumm. “Gleichzeitig sehen wer, who enjoys the value of community experiences in “real life”.“

(1) * 1,500 full year Probanden, the regular (Schaum-)Wein or Spirituosen consumers (04. bis 11.10.24) The Revolution at Sparkling-Mix-Markt

Christof Queisser with the new products.

These trends in lockers and free moments are worth their weight in gold. With the Ausbrechen from the gelernten Kategorien in Sparkling-Segment-trifft Marktführer Rotkäppchen-Mumm ins Herz der Zielgruppe: Rotkäppchen Secconade and Seccomate spread among the Genussgewohnheiten der “Twens” as Trendsetter and. The combined product management process for the new category could use a machine – with the following information: “If the market leader is of course busy with the anspruch, I cannot be very good. It is wise to be innovative and think about the right time with the right product for the right answer to the active lifestyle you have chosen, so Queisser.

The Antwort in the Trends of the Twens

57 Prozent der Befragten der diesjährigen Trend study between 18 and 29 Years would be a great Angebot im no and low Alcohol-Bereich. “Bei our Neuprodukt meet the Trends ‘homemade Lemonade’, Sparkling and low-Alkohol sister. We eröffenen damit a completely new Sub-Category”, thus Queisser. Rotkäppchen Secconade is available in the Pink Grapefruit, Zitrone and Blutorange grades, such as Rotkäppchen Seccomate with Koffein from Frühjahr 2025 in LEH available. Im handlichen 0.33l Ready-to-Drink format with 5.5% vol. (Rotkäppchen Secconade) bzw. 7% vol. (Rotkäppchen Seccomate) lies da Trendgetränk in a low alcohol segment.

“The new product has a reforming approach to market research in design, history and purchasing,” says the CEO. „All types are deutlich über der Benchmark at Geschmackstests in Sparkling-Mix-Segment, zdem überzeugt stolze 90 Prozent das Design der Rotkäppchen Secconade und Seccomate. It is a very positive development, which has a positive influence on market forces that is worthwhile.”

Über Rotkäppchen Secconade and Seccomate:

• from Frühjahr 2025 erhältlich as ready-to-use in 0.33 liters
• Rotkäppchen Secconade as Pink Grapefruit, Zitrone and Blutorange (5.5% vol.)
• Rotkäppchen Seccomate mit Koffein (7% vol.)
• the UVP is 1.99 Euro for 0.33 Liter – the pre-installation is in all LEH exhausts

About that study:

Die Trend study zur Genusskultur in Deutschland von Rotkäppchen-Mumm erscheint seit seit 2021 einmal year zum Jahresende and widmet sich zentralen Fragen round um Konsumverhalten, Vorlieben and Anlässe in one changed Gesellschaft – 2024 with their focus on the wait Freiheitsbedürfnis. The investigation into the development of bonsai research through research and combination of knowledge and statistical analyzes with a representative of 1,500 full-fledged professional bands, who are regularly (schaum-)wein and/or spiritual genius, and in their work Wohnsitz in Deutschland. The last update was made on 04.10. until 11.10.2024 durchgeführt. An overview of the study can be found in the document “Trend study in Kürze” which contains extensive information in the long version.

About Rotkäppchen-Mumm:

Rotkäppchen-Mumm is the Deutschlands führender Anbieter von Sekt, Wein und Spirituosen. Since the beginning of 1856, the ideas for a long wait for the sorting and historical marks and innovations have been taken into account. The number sold in the German sector, market and market is probably one of the worst recovery with a distribution bot of 200 international premium products. If Kraft is the group on the market with high quality standards, industry expertise and a healthy approach to product ranges and consumer products. These are the heirloom marks of Rotkäppchen-Mumm heard Rotkäppchen, Mumm, Geldermann, Ruggeri Prosecco DOCG, Doppio Passo and Echter Nordhäuser. In the year 2023, the economy has assumed a new state of affairs of 1.3 billion euros. www.rotkaeppchen-mumm.de

Quelle/Bildquelle: Rotkäppchen-Mumm Sektkellereien GmbH