How Naomi Campbell Inspired Dua Lipa’s ‘New Rules’

The best music videos take inspiration from unexpected places. For example, Dua Lipa’s “New Rules” video was partly inspired by iconic model Naomi Campbell. Lipa saw a deeper meaning in one of Campbell’s ad campaigns and she incorporated some of his imagery into the “New Rules” music video. Lipa’s choreographer revealed how “New Rules” aimed to empower women.

Dua Lipa said a Naomi Campbell ad showed female strength

What makes the “New Rules” music video so fascinating is its choreography. The clip shows Lipa surrounded by friends. With a choreographed dance routine, Lipa’s friends save her from getting back into a bad ex-boyfriend. In a musical landscape where fewer and fewer superstars can dance well, the “Hotter than Hell” singer performed a number on par with Michael Jackson at his best.

During an interview with The Cut in 2019, the “Cold Heart” singer discussed the idea behind “New Rules.”