Mahindra, Santanu Hazarika and Naught One collaborate to present XUV 3XO inspired streetwear collection

Mumbai: Mahindra & Mahindra Ltd, India’s leading SUV manufacturer, has joined hands with artists Santanu Hazarika and Abhishek Paatni of Naught One to present a streetwear collection that is inspired by the design and colors of the Mahindra XUV 3XO. The collection was showcased at the XUV 3XO ‘Tech Fashion Tour’, an exhibition held in Mumbai, showcasing Mahindra’s innovative approach to connecting with new age customers.

Design elements of the XUV 3XO, such as its distinctive diamond inserts and logo, have been creatively adapted into the clothing, directly linking the pieces to the SUV’s aesthetic. This collection aims to attract young consumers who appreciate both modern fashion and innovative automotive design.

Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd, said, “Today, we are delighted to introduce a collection that brings together our passion for innovation through our range of authentic SUVs with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s HEARTCORE design philosophy. Designed to stand out from the competition, the XUV 3XO takes the premium compact SUV to new heights in design, technology and innovation. This collection not only reflects the bold and distinctive features of the XUV 3XO, but also complements the lifestyle and values ​​of our young consumers. Through this collaboration with Santanu and Naught One, whose work is always at the forefront of design and fashion, we are reaching new audiences and exploring new forms of expression.

Santanu Hazarika and Abhishek Paatni said, “We are delighted to partner with Mahindra on this unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation into fashion, and we believe our customers will appreciate the creativity and authenticity of each piece. This partnership reflects futuristic and functional clothing that blends with the aesthetics of the new age and a progressive future.

This collaboration with Santanu Hazarika and Abhishek Paatni represents a new direction for Mahindra, connecting to a wider audience through fashion and lifestyle.