Cost Plus World Market Launches “100-Foot Journey” Inspired Promotion Powered by Smartify

PASADENA, CA–(Marketwired – July 24, 2014) – Cost Plus World Market is launching a major online promotion powered by Smartify to excite global travelers and food connoisseurs everywhere. With World Market’s commitment to “bringing the beauty and excitement of the world’s bazaars” to its customers and the refined fusion of French and Indian cuisine featured in “The Hundred-Foot Journey”, the promotion offers cuisine tailored and a competition inspired by travel.

Cost Plus World Market is celebrating the release of DreamWorks Pictures’ “The Hundred-Foot Journey,” in theaters August 8, with World Market’s Gourmet Getaway competition. Three lucky winners will receive a $500 gift card to World Market and one grand prize winner will receive a culinary trip to Paris for two and a $1,000 gift card to World Market.

Cost Plus World Market has teamed up with celebrity chefs Ryan Scott and Aarti Sequeira to create delicious recipes inspired by the film. Chefs have created exclusive French and Indian recipes featuring World Market’s gourmet offerings at www.worldmarketrecipes.com.

The “Click to Enter” campaign allows fans to enter daily and share the contest on social media to help drive traffic and increase awareness. The Smartify platform allows Cost Plus World Market to connect with its audience on Facebook, Twitter, Instagram, Pinterest and email across desktop and mobile devices.

“Cost Plus World Market is invested in connecting with our customers in our social media community. To engage and reward our customers, we regularly run promotions using the Smartify platform,” says Carla Moreira, Marketing Manager at Cost Plus World Market. “These promotions help us raise awareness, increase brand affinity and acquire new customers to drive our business.”

The World Market Gourmet Getaway competition runs until Friday, August 15.

ABOUT SMARTIFIER

Smartify is a Los Angeles-based technology startup that is revolutionizing marketing by offering marketers and their agencies a comprehensive suite of data-driven digital campaign products to build awareness and loyalty. Visualized, marketer-friendly analytics are delivered in real-time via an intuitive customer dashboard.

ABOUT COST PLUS GLOBAL MARKET

Cost Plus World Market (www.worldmarket.com) operates 269 stores in 32 states under the World Market® and Cost Plus World Market® brands. The stores offer a unique and ever-changing selection of casual decor and furnishings, homewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet food and drinks offered at competitive prices affordable and imported from over 50 countries.