1 in 2 Indian consumers consider hygiene and assurance of absence of adulteration when purchasing milk

MUMBAI, June 1: Creamline Dairy Products Limited (CDPL), a subsidiary of India’s largest and diversified food and beverage company, Godrej Agrovet Limited (GAVL), recently released a report on milk. Titled “From the Bottom Up…India Says Cheers to Milk”, it collects consumer views on consumption and preferences for milk and milk-based products.

The milk report highlighted that 55 percent of consumers believe that unbranded milk is unhygienic for consumption. Additionally, with 70 percent of consumers willing to pay more for safe, high-quality milk, the report reiterates growing consumer demand for pure, safe dairy products. Commenting on the findings, Bhupendra Suri, CEO, Godrej Jersey, said, “Indian consumers today are very health conscious and strive to choose the best for themselves and their families. The same is also evident from the report’s findings: 1 in 2 consumers consider hygienic sourcing, processing and packaging, in addition to assurance of absence of adulteration when purchasing milk. Ahead of World Milk Day, the report was released on the sidelines of the launch of CDPL’s new product: Godrej My Farm Milk, premium quality milk straight from Godrej farm to consumers’ doorsteps. Godrej My Farm milk sourced directly from Godrej farm, pasteurized and packaged using cutting-edge technology, ensures that the milk is fresh with its natural flavor and nutritional value intact. To be available only in Hyderabad, the entire process is automated, thereby making Godrej My Farm a human contactless milk having its own supply chain from feed to breed. Priced at INR 50 for 500 ML, Godrej My Farm is currently available in over 70 modern commerce stores as well as leading fast commerce channels such as Zepto, MilkBasket, BB Daily and FTH Daily. The company aims to be present in more than 500 modern commerce stores and all fast food chains in Hyderabad city by the end of the year. Commissioned by Godrej Jersey, the research was conducted by YouGov in the cities of Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai and Pune. About Godrej Agrovet

Godrej Agrovet Limited (GAVL) is a diversified, research and development-driven agribusiness conglomerate dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL occupies leading market positions in the various activities it operates: animal feed, crop protection, oil palm, dairy, poultry and processed foods. GAVL has a pan-India presence with annual sales of over one million tonnes of high quality animal feed. Our teams have worked closely with Indian farmers to develop large oil palm plantations, helping to bridge the gap between demand and supply of edible oil in India. In the crop protection segment, the Company has a strong presence in the B2B segment through its subsidiary Astec Lifesciences and through its extensive pan-India distribution network, it offers innovative agrochemical offerings covering the entire crop life cycle. In the dairy, poultry and processed foods segment, the Company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with ACI Group of Bangladesh for animal feed trading in Bangladesh. For more information about the company, please log on to www.Godrejagrovet.Com. (PTI)