Shaken Beverage Co. Announces New Chief Marketing Officer » Dallas Innovates

Tatiana Chamorro, marketing director of Shaken Beverage Co. (Photo: Tatiana Chamorro)

Seasoned marketer Tatiana Chamorro has been named chief marketing officer of Dallas-based Shaken Beverage Co., a ready-to-drink alcoholic beverage company that is an unexpected product portfolio brand.

Shaken Beverage said Chamorro has an impressive career spanning multiple continents and a proven track record of strategic innovation and brand excellence, growth and innovation.

John Dallager, co-founder and CEO of Shaken Beverage, said “Chamorro’s visionary approach to branding and marketing aligns perfectly with our mission to innovate and delight our consumers. Tatiana’s expertise will be instrumental in driving our growth and expanding our market presence.

The company said Chamorro’s journey from Nicaragua to Dallas is an example of creativity, strategic innovation and unwavering commitment to excellence. Chamorro’s leadership has earned her digital and branding agency a spot on the Inc. 5000 list twice, and in 2023 she was named one of Dallas’ 500 Most Influential Executives by D Magazine.

His philanthropic efforts include launching scholarships and serving on the board of directors of the Texas A&M-Commerce Alumni Foundation.

In his new role, Chamorro will lead Shaken Beverage Co.’s marketing strategy, focusing on enhancing brand visibility, consumer engagement and innovative campaigns showcasing the unique qualities of premium beverages of Shaken, starting with the launch of its flagship product, Toucan. Cocktails, the company said.

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