“Bio-On: Unfair sport”, the preview of the documentary on the unicorn in Milan

“Bio-On: Unfair sport”, the preview of the documentary on the unicorn in Milan

Not long ago in Milan the presentation of the video investigation “Bio-On Unfair Game” took place, which traces the difficult times of Bio-On, an Italian start-up pioneer in the manufacture of 100% biodegradable plastic and without impact on the environment. . The story covered the epic history of the company, from its dizzying valuation – almost 1.5 billion euros on the stock market – to the precipitous decline following the spread of doubts about the validity and sustainability of its economic model. , which generated a real personal financial storm. Specifically, the QCM fund stated in a blunt video that behind Bio-On there was an empty field and an unsustainable business. The trial is still ongoing in recent months, but many people question the reality.

Paolo Galli, close collaborator of Giulio Natta, Nobel Prize winner in chemistry, defended the scientific credibility of Bio-On’s patents. His remarks reiterated the value of the improvements made by the company in terms of biodegradable materials, reinforcing the big strategic and environmental error which led to the closure of the start-up.

Alessandro Narducci provided direct testimony about the feeling of betrayal and the same time of hope that also binds many of those who believed in Bio-On. For his part, lawyer Stefano Comodo introduced concrete actions to protect bankrupt traders, launching a request for interruption of the limitation period against Consob and Borsa Italiana for failure to monitor the case.

Luca Poma, specialist in reputation management and disaster management, has exposed the insidious mechanisms of black PR campaigns aimed at sabotaging corporate reputations. According to him, he wants to address the problem through an essential study of the dynamics that can lead to the discrediting of probably revolutionary improvements.

Marco Rivoira, famous entrepreneur in the agri-food sector, finally provided tangible proof of the concrete potential of Bio-On products, citing the example of “ZeroPack”, the result of a collaboration that generated entirely biodegradable packaging.