Military-inspired linen collections: Woven linen collection

Buck Mason launched a 100% linen clothing line called Loomed Linen Collection. This military-inspired summer collection includes three pieces: a cropped jacket, fatigue pants and shorts, with prices starting at $128. Each item is gently washed to achieve a lived-in feel. The collection is available for purchase on the Buck Mason website as well as in select retail stores in several cities, including New York, Chicago, Los Angeles, Houston, Denver and Austin. Buck Mason is a Los Angeles-based company founded by Sasha Koehn and Erik Allen Ford in 2013.

Having retail stores in major cities allows Buck Mason to access a diverse and affluent customer base in urban areas known for their fashion-forward consumers. This geographic presence improves brand visibility and can drive greater market penetration in these key regions.