Netflix launches popcorn line at Walmart

Netflix is ​​getting into the ready-to-eat popcorn business, with the streamer launching its own line in Walmart stores nationwide.

“A movie night and popcorn go together like a hot dog and a bun, ice cream and nuggets, or a day at the beach and a lounge chair,” Netflix said in a statement. “That’s why Netflix and Popcorn Indiana have teamed up to launch Now glowing a new range of ready-to-eat popcorn available now.

Flavors like Cult Classic Cheddar Kettle Corn and Swoonworthy Cinnamon Kettle Corn. Customers can find where to purchase Now Popping bags near them using the Popcorn Indiana locator.

Netflix’s latest food-related business venture comes after the company partnered with Ben & Jerry’s in 2020 on Netflix & Chill’d, a peanut butter ice cream with sweet and salty pretzel swirls and brownies to fudge, and opened Netflix Bites in 2023, a pop-up restaurant in Los Angeles.

The streamer has also already launched live experiences for “Bridgerton,” “Money Heist,” “Stranger Things,” “Squid Game” and Netflix Shop, an online merchandise store.

Looking ahead, he plans to launch Netflix House, a place for “experiential entertainment.” The first two locations are expected to open in 2025 in King of Prussia, Pennsylvania, and Galleria Dallas in former department stores spanning more than 100,000 square feet. The locations will also include food and beverage offerings.

While Netflix has long opposed lengthy theatrical showcases for its films, the company has helped reopen New York’s Paris Theater, Hollywood’s Egyptian Theater and Pacific Palisades’ Bay Theater.