Tone-on-tone tableware inspired by macaroni: kraft tableware

Kraft Heinz Canada is working in collaboration with home decor brand AnnSandra and home decor store Les Ottomans to create the Kraft Dinnerware collection. It consists of a dinner bowl, a serving spoon and a snack bowl. All of these are made with a unique ombré hue, designed to capture the visual element of the signature cheesy tone of macaroni and cheese. The color selection nods to the spices of paprika and turmeric that give the dish its vibrant hue.

Brian Neumann, brand communications manager at Kraft Heinz Canada, talks about design and the memory it evokes. He notes that “the ritual of preparing KD in their own way…often involves everyone receiving the same dedicated tableware each time they prepare it. With the Kraft Dinnerware Collection, we celebrate this little-known part of the ritual, proudly showcasing the cheesy golden hue of our macaroni and cheese and the reassuring comfort that KD has brought to fans for over 85 years, because when you love something , it shows ! »

Image credit: AnnSandra, Kraft Heinz Canada, Businesswire