Strong National Museum of Play calls for people to never stop playing

The Strong National Museum of Play, one of the nation’s leading family museums and home to the National Toy Hall of Fame, is partnering with creative and media agency Partners + Napier to inspire parents to connect with their children by remembering what it is to be. A. The “Play Strong” campaign shows that The Strong is a place where everyone can feel like a kid, with classic toys, a vintage arcade video game and larger-than-life experiences.

“The Strong is a museum for play, but that doesn’t mean it’s just a museum for kids,” said Sara Poe, senior vice president of marketing and guest experiences at The Strong. “We’re a place where everyone can come and have fun, a place where you don’t have to grow up.”

“Play Strong” is a film about parents who put aside their self-imposed limits as adults and find their inner child. Media includes YouTube, Meta, Broadcast TV and Hulu with three video spots:

“Dadomination” stars a kid who is trained at the World Video Game Hall of Fame by a father who can’t help but reveal all the secret moves and skills he learned by throwing thousands of quarters into games while he was growing up.

“Mama Bird” drops the bag of goldfish and wet wipes to wake her wild child. She’s not afraid to zipline, tame the fire-breathing dragon, and seek new adventures at every turn. For her, the museum is an opportunity to get closer to her children, not just to follow them everywhere.

“Full Tilt” features a teenager who realizes that at one point, maybe his parents were really cool. And that they may have spent more time playing games and having fun than they let on, while exploring Level Up’s immersive game, Dance Lab, and playing Halo like kids. pros.

“We are all children at heart. As parents, we don’t let that go as much as we should,” said Rob Kottkamp, ​​creative director at Partners + Napier. “This campaign aims to encourage parents to have fun and make their children see them a little differently. It’s about creating connections through the power of play.”