Coastal Inspired Ice Cream: Beach Day Ice Cream

Baskin-Robbins Beach Day ice cream is making its debut at the brand’s retail locations to offer customers a delicious experience inspired by a day at the beach.

The treat starts with a salty vanilla ice cream base infused with graham cracker sand swirls, milk chocolate caramel-filled seat turtles, and flecks of icing. The ice cream is launching as the brand’s Flavor of the Month for July 2024 and can be ordered on its own, in the Beach Day Sundae, Beach Day Shake or picked up in a pre-packaged quart. The arrival of the treat is celebrated with the help of model and fan Hunter McGrady.

Vice President of Marketing and Culinary Jerid Grandinetti spoke about Baskin-Robbins Beach Day Ice Cream, saying, “With Beach Day fans asking for the return of their favorite ice cream year-round, we wanted to bring back the flavor significantly. In addition to introducing new ways for customers to enjoy Beach Day Ice Cream, we couldn’t be more excited to ring in the start of summer with a partner who authentically represents Beach Day Baddie energy, Hunter McGrady.