close
close

Oreo’s PFLAG Partnership Promotion Nearly Silent During Pride Month

Posted on by angelo

For much of this year, the NLPC has been drawing attention to Oreo’s inappropriate partnership with the gender ideology activist group PFLAG, which advocates for the accessibility of explicit books and materials for children in schools and libraries, and which also promotes gender transition treatments for minors without parental consent.

We highlighted this controversial relationship through a shareholder proposal we sponsored at the annual general meeting of Mondelez International, the biscuit brand’s parent company. NLPC also drew attention to their partnership in two separate videos we produced and published.

Over the past three years, Oreo’s passionate promotion of the LGBTQ political agenda through its partnership with PFLAG has been primarily showcased on its social media accounts, namely Twitter, now X. The month of June, or “Pride Month,” has seen additional activity regarding co-promotion each year.

NLPC has compiled a list of about three dozen individual tweets that can be viewed here . Readers of the page will notice that in 2021, 2022, and 2023, on June 1st of each year, Oreo proclaimed its recognition of LGBTQ “Pride Month” and its partnership with PFLAG — with additional posts that preceded or followed the month, with similar recognitions.

This year was very different following the NLPC campaign. Oreo’s account on X was silent on Pride Month and PFLAG. A scan of the brand’s accounts on Facebook, Instagram, and TikTok revealed only one post on Instagram mid-month:

To be clear, Mondelez and Oreo have not backed down from their support for child abuse through their Pride Month celebrations or partnerships with LGBTQ groups. The company has donated significant amounts to the cause in the past and likely continues to do so. And Oreo still features a message of support for PFLAG with a link to the organization’s website on the brand’s dedicated “Pride” webpage.

The sandwich cookie is clearly not as loud and proud as it once was. But it’s still not enough.