Earl of East Launches Coffee-Inspired Candles

Fashion brand Earl of East is known for its conceptual candles with unusual aromas. In the past, it designed a range inspired by memories of the UK’s refugee home, while another Covid-era collection evoked the smells of spilt beer and popcorn to remind people of “normal times” during lockdown.

The brand’s new launch also evokes warm, nostalgic notes and references a home away from home: the café. Inspired specifically by the coffee counters in their London stores, the new candle range comes in Americano, Iced Matcha and Milk Bun.

“Coffee culture has always been deeply ingrained in our brand,” says Paul Firmin, co-founder of Earl of East with Niko Dafkos. “From talking about our dream business over coffee in the park, to the coffee counters in each of our stores. Our love for coffee goes beyond the beverages served, it’s about community and connection and we hope this new collection will resonate with our customers.”

The candles are served in appropriate mugs, which can be reused once the candle has burned out, and packaged in a custom box featuring stickers of the menu items that inspired each candle. The range was launched with lifestyle imagery that is more in keeping with a cheerful coffee shop than your average candle maker. The result is good enough to eat.

Earl of East’s Café Collection is available from mid-July; earlofeast.com