SIMPLY BETTER BRANDS CORP. ANNOUNCES NEW TRUBAR™ DISTRIBUTION PARTNERSHIP WITH HEALTH AND WELLNESS LEADER GNC

VANCOUVER (British Columbia), July 4, 2024 /CNW/ – Simply Better Brands Corp. (“SBBC” or the “Company”) (TSX Venture: SBBC) (OTCQB: SBBCF) today announced that it continues to build momentum by expanding its North American distribution footprint for TRUBAR™ with the addition of GNC, the global leader in health and wellness.

Launch of TRUBAR™ is now available at more than 1,000 GNC retail locations across the United States and is available online at gnc.com in three flavor varieties: “Get in my belly, PB and jelly,” “Daydreaming about Donuts,” and “Smother Fudger Peanut Butter.”

“GNC is an ideal retail partner for TRUBAR™ with its mission to motivate and support people’s desire to live well and its goal of providing high-quality, great-tasting products to its dedicated and loyal customers,” said Erica Groussmanco-founder and CEO of TRUBRANDS. “GNC is a trusted source for consumers looking to engage with new brands and we couldn’t be more excited to introduce our healthy, delicious and nutritious protein bars to GNC’s customer base.”

“At GNC, we are committed to providing our customers with the most innovative, highest-quality products that support their health and wellness goals,” said Kevin MalobertiVice President of Merchandising at GNC. “Partnership with TRUBAR™ “This offering is perfectly aligned with our mission to provide our customers with the best products tailored to their needs. We are excited to bring these unique and tasty protein bars to our shelves and online, ensuring our customers have access to nutritious options that fit their lifestyle.”

About Simply Better Brands Corp.

Simply Better Brands Corp. is a global omnichannel platform with a diversified portfolio of assets in the growing space of plant-based, natural and clean ingredients. The Company targets informed and health-conscious Millennial and Gen Z consumers with a focus on expansion opportunities in high-growth consumer product categories. For more information about Simply Better Brands Corp., please visit: For more information about Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

About GNC

GNC is a leading global health and wellness brand that offers customers a wide variety of science-based products and services for healthy living. The brand reaches consumers around the world by offering its products and services through company-owned retail outlets, domestic and international franchises, digital commerce, and strong wholesale and retail partnerships worldwide. GNC’s diversified, multi-channel business model has a global reach and builds a recognized and trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com

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Forward-looking information

Certain statements contained in this press release constitute “forward-looking information” and “forward-looking statements” within the meaning of applicable Canadian securities laws. Forward-looking statements and information are based on management’s plans, expectations and estimates as of the date the information is provided and are subject to certain factors and assumptions, including that the Company’s financial condition and development plans will not change as a result of unforeseen events, the regulatory environment in which the Company operates and the Company’s ability to execute its business plans. Specifically, this press release contains forward-looking statements regarding, but not limited to, TRU Brands’ product expansion plans and the success of the Company’s marketing efforts.

Forward-looking statements and information are subject to various risks and uncertainties and other factors that could cause plans, estimates and actual results to differ materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information contained in this press release to change or be inaccurate include, but are not limited to, the risk that any of the assumptions mentioned prove to be invalid or unreliable, that events such as those mentioned above occur and cause delays or the cessation of planned work, that the financial condition and development plans of the Company change, the ability to obtain the necessary regulatory approvals for the proposed transactions, as well as other risks and uncertainties applicable to the plant-based foods, clean ingredient skincare and plant-based wellness or wellness industries in general and to the Company, and as set forth in the Company’s management’s discussion and analysis available under the Company’s SEDAR+ profile at www.sedarplus.com.

The above summary of assumptions and risks relating to the forward-looking statements contained in this press release has been provided for the purpose of providing shareholders and potential investors with a more complete perspective on the Company’s current and future operations and such information may not be appropriate for other purposes. The Company gives no assurance that actual results will be the same, in whole or in part, as those discussed in the forward-looking statements and the Company undertakes no obligation to publicly update or revise any of the forward-looking statements included, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

SOURCE Simply Better Brands Corp.

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