MEET BOOYAA GOLF: REVOLUTIONIZE YOUR GOLF EXPERIENCE

BooYaa Golf is a clothing brand born from the shared vision of two experienced and passionate golfers. Ruan Lotz and Johan van Greune, two unique brand personalities, decided to challenge the dominance of the world’s biggest golf brands and make their mark in the industry.

With price becoming a key factor for many golfers in this turbulent market, Ruan and Johan felt it was time to provide a high-quality, cost-effective alternative to the more expensive clothing options available on the market. After all, why should anyone spend over R1 000 on a t-shirt when the same (or even better) quality can be provided at a more affordable price?

Of course, Ruan and Johan knew they had to develop a brand name that would set the business apart from any other and would be able to capture the essence of the excitement and exhilaration of golf. In a highly competitive environment, the name had to be catchy, distinctive and memorable. What better name to sum it all up than BooYaa?

If there’s a word to describe the euphoria of a long putt or a perfect drive down the fairway, it’s BooYaa. But more than golf, the word has become synonymous with any extraordinary moment in life that embodies that feeling of excitement. In fact, the dictionary defines the word as a “a spirited exclamation, infusing interactions with a sense of enthusiasm and triumph.” The word transcends cultures and genres and has become commonplace all over the world.

With that part of the equation settled, the team set about creating the logo that would embody the spirit of the brand. They spent countless hours researching golf fashion and immersing themselves in the world of golf to ensure their logo not only captured the essence of the sport, but could also translate to other areas of life.

Drawing on traditional design techniques passed down from Ruan’s father, a jewelry designer, the founders meticulously crafted a logo that exuded energy, enthusiasm, and personality. The result was a visually striking emblem that drew attention and reflected the exuberance of the BooYaa brand. While the logo is inspired by a golf swing, it also manages to convey a lifestyle message that shows a playful side while remaining professional.

Think of BooYaa Golf as a celebration of all things golf. The logo is unique and refreshing and attracts attention wherever it is displayed. For Ruan and Johan, the logo and name are a perfect match and help create a connection between BooYaa Golf and the people who want to be a part of it.

The arrival of BooYaa Golf offers golfers an international and local clothing brand. It is a South African company with manufacturing partners in Asia. This means that BooYaa Golf is well placed to become one of the world’s leading clothing brands thanks to its extensive distribution network, high quality products and South African grit and determination.

See you at a class near you!